Craig Besnoy
Craig Besnoy
Craig Besnoy is a digital thought leader with a track record of providing Fortune 500 organizations with digital best practices and software solutions that substantially improve customer communications, increase revenues, and reduce costs. He currently severs as Principal Consultant in the Digital Practice for Mindtree where he leads the mobile business development activities for strategic global and priority accounts. By leveraging industry experience, business process skills, and in-depth technical capabilities Craig has implemented integrated digital platforms across the Financial Services,
Less Data, More Trust: The Effect of New Privacy Rules on Customer 360 Strategies
Data is the driver of today’s marketing initiatives. A well-executed, data-driven marketing program will further segment consumer profiles by harvesting consumer information when promoting...
The Do’s and Don’ts of Designing Chatbot Conversations
As organizations continue to automate their sales and customer service functions to reduce costs without damaging the customer experience, chatbots, or technology-fueled virtual assistants,...