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Cassandra Jowett

Cassandra Jowett
Cassandra Jowett is the Content Marketing Manager at Influitive, the advocate marketing experts. With a background in journalism and 7+ years in startup marketing, she's passionate about sharing insights, best practices and stories about advocate marketing, and the people and technology that power it.

Is Your Business Ready For An Online Community? 5 Questions To Ask Yourself

With the increased focus on the importance of online communities in helping businesses reach a variety of strategic objectives, many organizations might be tempted...

What is an Online Community, Anyway?

Quick! What comes to mind when you hear the phrase “online community?” Facebook? LinkedIn? A company’s support forum? The definition of online community varies depending on…

4 Ways to Engage Information Technology (IT) Advocates

No two customer segments are the same—which means engaging advocates from different sectors requires separate approaches. What appeals to a marketer may not entice a...

Who Are Your Advocates And What Makes Them Tick?

When designing and executing any effective and engaging marketing program or campaign, it’s key to know who your audience is and speak their language,...

The Ultimate Customer Marketing Dream Team

Heather Watkins knows a few things about customer marketing. As Director of Customer Marketing at Optimizely, and former Director of Customer Marketing at Marketo,...

The State Of Customer Marketing: New Benchmark Research

In our recently published eBook, The Rise of the Customer Marketer, we gave you a glimpse into the growing opportunities available for customer marketers...

The Power Of B2B Referral Marketing Programs

When you’re seeking a new solution, who do you turn to for advice? Referrals and recommendations from colleagues, and those who work in the...

5 Advocates And Influencers Who Changed The Trajectories Of Disney, FUBU And More

We know the power that one person can have on our lives. We each have heroes, villains and role models who permeate into our lives and...

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