Caroline Worboys

Implementing Artificial Intelligence to Drive Customer Value

Artificial Intelligence (AI) and Machine Learning (ML) are becoming increasingly mainstream. The reason for this is because when applied in an organisational context effectively they can significantly enhance business outcomes. Utilising data and AI at a business level to drive the overall value of...

Customers versus clicks

Treacy and Wiersema purport there are but three ways to achieve competitive advantage. These are by being operationally excellent, by becoming a product leader or by achieving customer intimacy. The main premise is that companies must choose—and then achieve—market leadership in one of the...

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