Nic Windley
Nic Windley
Nic Windley & Associates
Helping businesses reduce sales and marketing waste through ethical and accountable B2B sales / marketing strategies. Read more at my B2B Sales & Marketing Blog and the B2B Inbound Marketing Blog.
How To Time That Sales Deal
Deal or No Deal (video game) (Photo credit: Wikipedia) You've probably been staring at that sales deal on your forecast now for months. As each...
Growing Future Businesses With Modelling And Experimentation
Far too many of todays businesses (and the principles on which they're founded) base their foundations on what used to work, fixed plans around...
Lessons From A Door To Door Salesman
We don't see many door to door salespeople these days. Once upon a time though they were a significant force in the sale...
Copycat Marketing Folly
One of the toughest challenges within marketing is dealing with others perception. Considering you can study for a PhD in marketing, there are millions of...
How To Get Marketing To Do The Business Development Grunt Work For You
Business is full of laborious tasks and selling and marketing can be one of the most mind numbing experiences of your life, due to...
Why Sales And Marketing Integration Can Accelerate The Growth Of Your Business
Marketing and sales have been separated for far too long. In fact things have gotten way out of hand and instead of an overlap...
Why Business And Sales Proposals Are A Waste Of Your Time
A suspect calls you up without having spent much time with your online sales person otherwise called your website and the conversation contained within...
Marketing Fantasies And Ruthless Realities
Are you marketing in a fantasy world ? Or do your own beliefs and the recommendations of others come from the depths of fantasy land...
What Is Sales Enablement Versus Disablement
Business is full of all sorts of stuff. Some of which is very brown and smelly, yet despite its unpleasantness certain beliefs get...
The Apprentice Demonstrates Why Cold Calling Doesn’t Work Yet Can Work
Every time the Apprentice shows there's always a flurry of emails from the sales experts. One of the most emotive topics in sales is cold...
Will sales and marketing EVER get along ?
NO WAY IN HELL!…..unless things start to change….in a big way. Take for example your average office with its sales and marketing teams. How are...
Using Sales And Marketing For A New Product Or Service Launch
Ideas are worthless unless you can actually turn them into a tangible thing, whether its a prototype or a business responsible for its delivery. Once...
Why sales deals go sour and how to forecast sales with better reliability.
people I've met over my career want to make things work, and mostly for the right reasons. However, poor sales training and education along with...
Blogging For Business Basics
If you're wondering why you should even blog at all then read this, otherwise skip to the 10 Key Components below. Blogging generates exponential returns.…
Overcoming Resistance With A Punch In The Face
Resistance is not just an issue faced by sales people, its an issue faced by all sorts of people in business and real life...
Is Internet Marketing Maturing As A Business Development Strategy
The internet has been in an early development phase despite the fact that its 30 years old and its predecessor ARPAnet (which later adopted...
What is a CRM system really used for ?
Technology can be both a crippling or liberating investment for any business big or small. When faced with the possibilities that technology like CRM systems...
How To Establish Authority And Trust In Business
Sellers are the last person a typical buyer will turn to for advice unless they already know you or you've already served them before....
How To Get Referrals
Wouldn't it be nice if you didn't have to do all the selling and marketing for your business ? That prospects would call...
Strategies For Demand Generation
If you're wondering how demand generation for products and services works then you need to start by thinking about what your business is bringing...