Joseph Dager
Joseph Dager
Business901 is a firm specializing in bringing the continuous improvement process to the sales and marketing arena. He has authored the books the Lean Marketing House, Marketing with A3 and Marketing with PDCA. The Business901 Blog and Podcast includes many leading edge thinkers and has been featured numerous times for its contributions to the Bloomberg's Business Week Exchange.
Developing the Customer Relationship with Lean
In a past podcast, I asked a General Sales Manager of a global Fortune 300 chemical company of how they used Lean when a...
Using the Coaching Kata in Sales?
We over complicate most things, and when I think about Sales and Marketing, they certainly have their share of complications. I was reminded of...
Two steps to Changing Culture
Larry Rubrich of WCM Associates LLC wrote one of the most straight forward books on Hoshin Kanri that I have seen: Policy Deployment &...
Can Lean Be Easily Applied To Sales?
I thought I would receive a different answer when I asked Jim Womac, “Well, we’re talking about customer all the time and we talk...
Does Lean apply to Sales?
In discussing Lean Strategies for Small Business, I asked Ankit Patel about how Lean applied to sales. An Excerpt from the Podcast: Joe: That’s interesting…
Interview Questions on Lean Marketing
Interview Questions on Lean Marketing 0 I answered these questions a while back for José Miguel Vives Martínez on for his blog, ALTACUNCTA. I thought...
Discussing Outcomes versus Features and Benefits
Robin Lawton book, Creating a Customer-Centered Culture: Leadership in Quality, Innovation, and Speed offers some valuable insights even though it was written 20-years ago....
Do We Need a Process for Innovation
This weeks Podcast guest is David Hamme. David enjoys helping leaders uncover opportunities, examine problems from new angles, and executing the plan to bring...
Innovation at the Mayo Clinic
Next week is my 300th Business901 podcast. It was a special treat for me to interview Barbara Spurrier, MHA, the founding and current administrative...
Sales Trustworthiness
Charles Green, author of a series of books that have long been a favorite of mine, I own them all, discussed in a past...
Agile in a Business Sense
Radical management is a fundamentally different approach to management, with seven inter-locking principles of continuous innovation. Steve Denning author of The Leader’s Guide to...
Quality People and Customer Experience
John Goodman has managed more than 1,000 separate customer service studies, including the White House sponsored evaluation of complaint handling practices in government and...
Revisiting the 7 Steps to Improve Your Marketing
Revisiting the 7 Steps to Improve Your Marketing 0 Last week I wrote a blog post, 7 Simple Steps to Improve Your Marketing and promised...
7 Simple Steps to Improve Your Marketing
I wrote these steps several years ago. In Monday’s post, I will update these 7 steps to my current thinking. I wonder how much...
Putting the Hook on Customer Centric
The Five Habits You Need Bob Thompson is an international authority on customer-centric business management who has researched and shaped leading industry trends since 1998....
Are Sales Conversations about Discovery?
I see that often, people don’t really know how to walk through discovery process. A sales guy is out there and that old A-B-C,...
What do We do to Empower People
Kathy Cuff is a senior consulting partner with The Ken Blanchard Companies and co-author of LEGENDARY SERVICE: The Key is to Care. Kathy seems...
Is the Sales of Tomorrow based on Lean Startup Thinking?
Is the Sales of Tomorrow based on Lean Startup Thinking? 0 From Selling to Co-Creating is not just an academic conversation. It is happening and...
My Preferred Method for Engaging Change
What makes Hoshin so unique over other planning methods is the effort that is put into the cascading effect of the Hoshin plan. This...
A Lesson in Problem Solving
A Lesson in Problem Solving: Go back to school for a second, maybe even as far back as grade school, and think about solving...