Joseph Dager
Joseph Dager
Business901 is a firm specializing in bringing the continuous improvement process to the sales and marketing arena. He has authored the books the Lean Marketing House, Marketing with A3 and Marketing with PDCA. The Business901 Blog and Podcast includes many leading edge thinkers and has been featured numerous times for its contributions to the Bloomberg's Business Week Exchange.
Value Stream Mapping your Marketing
I advocate the use of the value stream map to outline your customer’s buying process and to vividly demonstrate how your marketing efforts mimic...
Constant Feedback makes for Continuous Work Flow
Next week my podcast is on the subject of Quallaboration which is the relationship between Quality and Collaboration. Jim Benson, the person behind Personal...
Value Stream Mapping differs in Lean Marketing
In the Lean Marketing concept Value Streams differ from the more traditional approaches found in other Value Stream Mapping Process. It’s primary focus is...
Rapid Decision Making enabled thru Lean Accounting
Lean Accounting provides the strategic tools for lean management by focusing on visual shop floor measures for Rapid Decision Making; coupled with management accounting...
Can Voice of Customer deliver?
In Dr. Reidenbach’s book, Listening to the Voice of the Market: How to Increase Market Share and Satisfy Current Customers, he makes a strong...
Unclear Customer Value leads to Failure
All of us know we must distinguish ourselves in the marketplace to be successful. However, do we go to the marketplace to find that...
QVC of Marketing Flow
QVC is the leader in multi-channel retailing — a televised shopping service that broadcasts live retail programming 24 hours a day. It’s a vast...
Linking the 4Ps to Lean Marketing
This week I was challenged that I had spent little time creating the linkage between Lean Marketing or the Value Steam Marketing concepts and...
What you can Learn from the Military on Cadence
If you have not been part of it you may not appreciate the military term of cadence. I spent 3 years in the 82nd...
Are you managing your Marketing Queue effectively?
When I watch this video, I can only think how many times that I have done this! When you think of managing your queue,...