Buck Webb

Navigating the New Omnichannel Journey with Customer Data Platforms

The relationship between brands and consumers has shifted: long gone are the days where brands could define the message and pre-determine the pathway of...

Connected Data: What It Is and Why It Matters

Connected data is a term thrown around often in today’s marketing conversations, but what does it actually entail? A fundamentally simple concept, my team and...

A Customer Data Platform (or Any Technology) Can’t Solve Your Organizational Problems

There is a persistent viewpoint in the marketing world that everything will fall into place if you can just deploy the right technology in...

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