Buck Webb
Buck Webb
Buck is an experienced technology leader with more than 30 years of professional services experience in business intelligence, data warehousing, marketing and business analytics. As Vice President, Cloud Services for RedPoint, Buck oversees RedPoint's product strategy for on-premise and cloud-based architectures. Previously Buck spent 9 years at Merkle Inc, a performance marketing agency, where most recently he built a Global Delivery Center capability in China and was the solution owner of the cloud-based data management solution. Buck has also worked as a National BI Advisor for Cognos.
Navigating the New Omnichannel Journey with Customer Data Platforms
The relationship between brands and consumers has shifted: long gone are the days where brands could define the message and pre-determine the pathway of...
Connected Data: What It Is and Why It Matters
Connected data is a term thrown around often in today’s marketing conversations, but what does it actually entail? A fundamentally simple concept, my team and...
A Customer Data Platform (or Any Technology) Can’t Solve Your Organizational Problems
There is a persistent viewpoint in the marketing world that everything will fall into place if you can just deploy the right technology in...