Brian Jameson
Looking Big’ is NOT an Effective B2B Marketing Message
"We don't want to sound small" "We want our prospects to think we are larger than we really are" It's not rare to see B2B…
Cold Warm calling in the social selling era
Sales, and in particular B2B sales, has always been social. For decades, the cold call was the initial step to building that relationship. Following...
Create your own Inbound Marketing Dashboard with Zero Budget
The idea of a marketing dashboard is nothing new. In fact, it's quite popular in marketing theory and with many major corporations like IBM,...
How to calculate email open rates
Most B2B companies engage in some form of email marketing. It is a vital sales and marketing tool to generating leads. One question that...
Is your website copy playing buzzword bingo?
After starting a new sales job years ago, I'll never forget one cold call I made to a CIO. The CIO picked up...
3 BIG Inbound Marketing Reasons Adobe Flash is Bad for Your Website
At echogravity, one of the things we do is create websites for our clients. It's sometimes surprising how much the issue of Flash comes...
The Top 5 Customer Service Predictions for 2011 Made by the Experts
The predications are in. Top analysts and thought leaders in the CRM and Customer Service space have made their predictions for what's going to...
Marketing’s New Secret Weapon: Customer Service
Is it just me, or have you also noticed Marketing's new secret weapon, Customer Service? It's common to hear sales teams and executives point...
The State of Direct Response Summed Up in 13 Stats
Direct Response Marketing campaigns typically conjure up images of Tae-Bo, Proactive, and P90x, but the reality is that DR plays a huge role in...
The Direct Response Offer is Out, is Your Contact Center Ready?
The marketing team has spent weeks on designing a cross-channel direct response campaign. The direct response ad will be launched over TV, Internet, and...
Social CRM is over-hyped, but that’s no reason to be a ‘hater’
Yes, there is some humor to be found surrounding the Social CRM hype these days, but I think it's a mistake to sit on...
17 Minutes with Olga from Amazon
Over the past 3 years I've spent well over $4K at Amazon – Yikes! That's a scary thought actually. I really like the hassle...
Top 5 Reasons Customers Dread the Contact Center
Halloween is officially in season. We went to Target the other day to buy a beach umbrella and they told us that they took...
6 Pieces of Research Every Customer Service Pro Should Know
Looking to make your point in a presentation about customer service? Trying to sell the case to the boss about why he or she should...
I’m a contact center, not a cost center!
Is it really possible to delineate between a pure cost center and a pure profit center at the contact center level? For example,...
It’s time for Outsourcers to get on the Social CRM Train, ALL ABOARD!!!
Social CRM, SCRM, the "Social Customer", and probably a few more acronyms and terms that I'm failing to leave out is all the rage...
When Poor Customer Experiences Go Viral
The intention of the this post is not to bash any of the companies involved, but to highlight how easy it is for one...