Bryan Pearson

Retail Social Communities: How OpenSky, Wanelo And Others Engage By The Crowd

She may have come to buy a blouse, but she left having designed a five-piece fashion ensemble, acquired 100 likes and, yes, bought the...

Digital’s Role In The Shopper Journey: 3 New Takeaways

Photographer: Nicky Loh/Bloomberg Never underestimate the amount of time a consumer can spend on choosing a rice cooker. First, the shopper looks online on his mobile...

Experiential Rewards: How Kohl’s, Neiman Marcus And Marriott Set A New Bar

Kohl’s photoshoot The best retail customer experiences are designed to fulfill consumer expectations. For the shopper who got to participate in a fashion photo shoot...

Credit-Freeing Currency: How Nordstrom Rewards Is Benefitting From Ditching The Card

(Photo by Joe Raedle/Getty Images) If you have to ask, you can’t afford it, the old saying goes. But if you’re shopping at Nordstrom these...

Shop In The Machine: 3 Ways Retailers Can Maximize Virtual Assistants

Shop In The Machine: 3 Ways Retailers Can Maximize Virtual Assistants (Jack Dempsey/AP Images for LG Electronics) This is how Alexa buys coffee. She waits for you...

Can Supermarkets Profit From Delivery? The Challenges Of Groceries On The Go

Photographer: Luke MacGregor/Bloomberg Who ever thought so much choice can go into a banana? Ripe or green? Organic or conventional? Pickup or delivery? These are the...

Auctioning Experiences: How Marriott, Coachella Bid For Customer Engagement

(Photo by Kevin Winter/Getty Images for Coachella) Some experiences money can’t buy. But...

5 Loyalty Secrets You Don’t Know About Retail Rewards In 2017

Shutterstock If retailers really want to use their loyalty programs to drive up sales in 2017 and beyond, then they better give their customers the...

The Simplicity Solution: 4 Ways Retailers Earn More By Keeping It Simple

(PATRIK STOLLARZ/AFP/Getty Images) Simple-size me. With apologies to a major fast food chain, this may well become the motto for 2017. As consumers wrestle the daily...

The 4 Roles Of The Retail Worker In An Artificially Intelligent Store

Shutterstock This piece follows an earlier story about artificial intelligence in retail. Meet Chad. Yesterday, he was your typical helpful retail employee. Tomorrow, he may be...

Using Artificial Intelligence Both In Apps And In The Aisles

Photographer: Patrick T. Fallon/Bloomberg If the basics of retail are elementary, then it should be no surprise that a technology named Watson is leading what...

The $5 Bonus: The Effective Psychology Behind Costco’s Membership Fee

Basic math may indicate that Costco has 225 million good reasons to increase its annual membership fee. In truth, shoppers of Costco may have...

Staging An Experiential Marketing Encore, The Bloomingdale’s, Brooks Brothers Way

There’s no business like show business, and retailers are vying to get in on the act. More merchants are turning to Broadway in their...

Making Self-Checkout Work: Learning From Albertsons

By removing more self-service checkout lanes at its stores, Albertsons raises the question of whether self-service is worth the cost – in dollars and in customer...

Zappos Rewards And Online Loyalty: 5 Ways Digital Retailers Excel At Rewards

Gilt leverages a graphically attractive explainer that looks like a page from a fashion magazine – not a wall of type – to get...

Checking Out Of The Showroom: 3 Lessons From West Elm’s Hotel Foray

West Elm’s plan to enter the hotel business is the latest example of a retailer seeking revenue streams beyond the showroom. It also copies...

The Hidden Value Of Thanks: 3 Ways Apple, Lululemon And Others Do It

Recent research shows a third of consumers prefer that companies thank them in the form of points or miles – indicating the pervasiveness of loyalty...

We Have A Bot For That: How Aldo, Frank + Oak Put The Shopper...

In retail, technology-enabled services are humanizing automation by providing shoppers a framework not only of what is in style, but how to wear it....

In Brand We Trust: How Recalls At Trader Joe’s, Costco, Can Enhance Customer Engagement

A recent recall of almost 400 frozen fruit and vegetable products is one more reminder of the effective role data can play in alerting...

J. Crewsing Into CEO Branding: What Mickey Drexler Can Learn From Loblaw, REI

J. Crewsing Into CEO Branding: What Mickey Drexler Can Learn From Loblaw, REI In his personal letter to shoppers, J. Crew CEO Mickey Drexler appears...

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