Bryan Pearson

Whatever Happened To Showrooming? How Big Retail Is Taking Back The Shopping Trip

Enter a Best Buy store and you will see why the technologies that once threatened to condemn physical retail are in fact becoming its...

The $6 Trillion CMO: 3 Ways To Put Personalization Into Hyper-Focus

The $6 Trillion CMO: 3 Ways To Put Personalization Into Hyper-Focus “We can rebuild him. We have the technology. We can make him better than...

Amazon, Adult Diapers And 4 Ways to Clean Data In A 2.5-Billion-Gigabyte World

If there is a single product that embodies the power of data analytics gone awry, it is this: a cell phone cover displaying an...

Transparent Pricing: Shedding Light On The Real Value Of A Shirt, And Brand

What’s the true value of a brand? For some, it is the authenticity of its individually priced pieces. Photographer: Atisha Paulson/Bloomberg Take a black-and-white jacquard skirt...

Are You Creeping Out Customers? 4 Ways To Stay Cool With Technology

Retailers have long understood the value of hearing the consumer’s voice; now it’s time to recognize the sound of it as well. But please, don’t recognize...

The Disruptors Are Coming: How Pampers, Kiip Are Redefining Loyalty  

Photographer: Ramin Talaie/Bloomberg News More consumers are dumping their loyalty program memberships, but that hasn’t stopped Pampers from trying. The leading maker of diapers recently upgraded its...

5 Ways Whole Foods By Amazon Could Be An Unnatural Fit — And Why That...

Amazon sells three books by the CEO of Whole Foods, John Mackey. Now, Mackey is using his most creative communications skills to sell the...

Bagging The Future: 7 Ways Grocery Will Change By 2020

The item supermarkets don’t yet sell by the pound is the one Americans crave most: convenience. In time, that will change. (Photo by Chet Strange/Getty...

Is Macy’s Walking In Discounter Shoes? The Brands May Decide

Whether it’s a platform for the next act in retail operations or a slide into the discount store format, Macy’s strategy to turn its...

Amazon Rewards Shoppers With New Payment Option, But Is It Easy Enough?

(LOIC VENANCE/AFP/Getty Images) If Amazon’s latest payment option makes one thing clear, it’s that the path to greater sales is reached not by following the...

Retail Social Communities: How OpenSky, Wanelo And Others Engage By The Crowd

She may have come to buy a blouse, but she left having designed a five-piece fashion ensemble, acquired 100 likes and, yes, bought the...

Digital’s Role In The Shopper Journey: 3 New Takeaways

Photographer: Nicky Loh/Bloomberg Never underestimate the amount of time a consumer can spend on choosing a rice cooker. First, the shopper looks online on his mobile...

Experiential Rewards: How Kohl’s, Neiman Marcus And Marriott Set A New Bar

Kohl’s photoshoot The best retail customer experiences are designed to fulfill consumer expectations. For the shopper who got to participate in a fashion photo shoot...

Credit-Freeing Currency: How Nordstrom Rewards Is Benefitting From Ditching The Card

(Photo by Joe Raedle/Getty Images) If you have to ask, you can’t afford it, the old saying goes. But if you’re shopping at Nordstrom these...

Shop In The Machine: 3 Ways Retailers Can Maximize Virtual Assistants

Shop In The Machine: 3 Ways Retailers Can Maximize Virtual Assistants (Jack Dempsey/AP Images for LG Electronics) This is how Alexa buys coffee. She waits for you...

Can Supermarkets Profit From Delivery? The Challenges Of Groceries On The Go

Photographer: Luke MacGregor/Bloomberg Who ever thought so much choice can go into a banana? Ripe or green? Organic or conventional? Pickup or delivery? These are the...

Auctioning Experiences: How Marriott, Coachella Bid For Customer Engagement

(Photo by Kevin Winter/Getty Images for Coachella) Some experiences money can’t buy. But...

5 Loyalty Secrets You Don’t Know About Retail Rewards In 2017

Shutterstock If retailers really want to use their loyalty programs to drive up sales in 2017 and beyond, then they better give their customers the...

The Simplicity Solution: 4 Ways Retailers Earn More By Keeping It Simple

(PATRIK STOLLARZ/AFP/Getty Images) Simple-size me. With apologies to a major fast food chain, this may well become the motto for 2017. As consumers wrestle the daily...

The 4 Roles Of The Retail Worker In An Artificially Intelligent Store

Shutterstock This piece follows an earlier story about artificial intelligence in retail. Meet Chad. Yesterday, he was your typical helpful retail employee. Tomorrow, he may be...

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