Bryan Pearson
Retail and Loyalty-Marketing Executive, Best-Selling Author
With more than two decades experience developing meaningful customer relationships for some of the world’s leading companies, Bryan Pearson is an internationally recognized expert, author and speaker on customer loyalty and marketing. As former President and CEO of LoyaltyOne, a pioneer in loyalty strategies and measured marketing, he leverages the knowledge of 120 million customer relationships over 20 years to create relevant communications and enhanced shopper experiences. Bryan is author of the bestselling book The Loyalty Leap: Turning Customer Information into Customer Intimacy
There are a trillion reasons why online retailers have to pack each delivery box with something that captures the emotion of the moment. The...
In June, an international coalition of consumer rights organizations and data protection experts called for a ban on “surveillance-based advertising.” Are you surveilling the...
The wheel may be one of humankind’s greatest innovations, but keep in mind that it’s what the tool can do – not the tool...
You can’t hold loyalty in your hand. So it’s fitting that 44% of people would like it measured in cryptocurrencies. That is the percentage of...
What becomes of Main Street when all of its retail traffic is redirected to Dot-Com Avenue? El Centro knows. El Centro is an example of...
How much does it cost to get a house call from the Geek Squad? For 90 minutes, $49.99. This helps explain the $199.99 price tag...
Why do people get out of the house and go to stores? Don’t ask the retailers with chandeliers adorning their showrooms or the ones...
Not everyone wakes up with purpose these days. As the clock ticks relentlessly toward another expanse of (for many) open hours, more people are...
Great products sell, but only when sold properly. Eight in 10 consumers will switch merchants because of poor customer service, and this applies even to Apple...
The pandemic may have unraveled the once-predictable hemline of shopper preferences, but retailers still have the instruments – their data and innovation – to...
Love is never having to say, “I’m sorry, we don’t have kombucha.” When it comes to retail, saying yes to almost anything is increasingly...
When it comes to how the pandemic affects retail, supermarkets are fairly high up the food chain. But if they don’t pay close attention...
Welcome to 2021, retailers. Don’t expect it to get easier. The year about to unfold will likely be a manifestation of all the changes consumers...
Even when it steals market share, the Starbucks loyalty program rewards more than its customers. Starbucks Rewards, with nearly 20 million members, also benefits retailers,...
By now, most shoppers have already unpacked their holiday purchases from Thanksgiving weekend. So now, let’s unpack just what all those orders mean. More than...
Think of the pandemic as a major, unplanned life stage. Are retail analytics playing the most intelligent role? The health crisis has altered how people...
If a Christmas tree is erected in a department store and no one is around to see it, does it make a sale? Retailers will...
Image Source: Williams Sonomo With the pandemic earlier this year effectively shutting down the nation’s economy, forcing people indoors and separating families, people have evidently...
Target, Kohl’s Are Adapting To Special Needs, And Already They’re Behind Image courtesy of TargetA princess in a wheel chair dreams just as big as…
CVS CarePass Provides 24/7 Perks: A Glimpse Into What $5 A Month Can Get Image courtesy of CVS PharmacyIn rolling out its first paid membership…