Bryan Pearson

3 Steps To Turn Pumpkin Spice Into Perennial Engagement

Photographer: Ramin Talaie/Bloomberg Maple pecan? Are they out of their gourd? Some may be asking this of Starbucks, Dunkin’ Donuts and others that have embraced maple...

Amazon, Best Buy And Traveling Salespeople: 3 Reasons It Could Work (And 3 Reasons It Won’t)

Photo credit: DAVID MCNEW/AFP/GettyImages If Best Buy and Amazon are correct, then they may be able to provide at home what shoppers increasingly complain they...

Gaining Shopper Trust Through Advisory Panels: The Nordstrom Way

Opinions can move a lot of merchandise, but they can also stir passion — just ask Nordstrom. Photographer: Ben Nelms/Bloomberg Since 2007, the Seattle-based chain has...

Setting The Stage For Food Theater: A Shopping List Of 7 Needs

She used to come to the supermarket for diapers and bananas. Now she comes for duck confit, live bands and a break from it...

Does Whole Foods Need The Middle Aisle? What The Shift Toward Fresh Means For...

(Photo by Drew Anthony Smith/Getty Images) The Keebler Elves are going to need a smaller tree. Kellogg, the maker of Keebler cookies, Frosted Flakes, Pop-Tarts and...

Why Amazon, Staples Are The Teacher’s Pet (And 4 Ways To Be One, Too)

Shine up your apples and your analytics, retailers. When it comes to gaining shopper loyalty, you can learn a thing or two from schoolteachers. Photographer:...

Is The Search Taking The Joy Out Of Online Shopping?

Online retail is supposed to make the shopping trip easier. But whoever expected it to take the joy out of shoe shopping? Photo credit: Twiggle.com Anyone...

Whatever Happened To Showrooming? How Big Retail Is Taking Back The Shopping Trip

Enter a Best Buy store and you will see why the technologies that once threatened to condemn physical retail are in fact becoming its...

The $6 Trillion CMO: 3 Ways To Put Personalization Into Hyper-Focus

The $6 Trillion CMO: 3 Ways To Put Personalization Into Hyper-Focus “We can rebuild him. We have the technology. We can make him better than...

Amazon, Adult Diapers And 4 Ways to Clean Data In A 2.5-Billion-Gigabyte World

If there is a single product that embodies the power of data analytics gone awry, it is this: a cell phone cover displaying an...

Transparent Pricing: Shedding Light On The Real Value Of A Shirt, And Brand

What’s the true value of a brand? For some, it is the authenticity of its individually priced pieces. Photographer: Atisha Paulson/Bloomberg Take a black-and-white jacquard skirt...

Are You Creeping Out Customers? 4 Ways To Stay Cool With Technology

Retailers have long understood the value of hearing the consumer’s voice; now it’s time to recognize the sound of it as well. But please, don’t recognize...

The Disruptors Are Coming: How Pampers, Kiip Are Redefining Loyalty  

Photographer: Ramin Talaie/Bloomberg News More consumers are dumping their loyalty program memberships, but that hasn’t stopped Pampers from trying. The leading maker of diapers recently upgraded its...

5 Ways Whole Foods By Amazon Could Be An Unnatural Fit — And Why That...

Amazon sells three books by the CEO of Whole Foods, John Mackey. Now, Mackey is using his most creative communications skills to sell the...

Bagging The Future: 7 Ways Grocery Will Change By 2020

The item supermarkets don’t yet sell by the pound is the one Americans crave most: convenience. In time, that will change. (Photo by Chet Strange/Getty...

Is Macy’s Walking In Discounter Shoes? The Brands May Decide

Whether it’s a platform for the next act in retail operations or a slide into the discount store format, Macy’s strategy to turn its...

Amazon Rewards Shoppers With New Payment Option, But Is It Easy Enough?

(LOIC VENANCE/AFP/Getty Images) If Amazon’s latest payment option makes one thing clear, it’s that the path to greater sales is reached not by following the...

Retail Social Communities: How OpenSky, Wanelo And Others Engage By The Crowd

She may have come to buy a blouse, but she left having designed a five-piece fashion ensemble, acquired 100 likes and, yes, bought the...

Digital’s Role In The Shopper Journey: 3 New Takeaways

Photographer: Nicky Loh/Bloomberg Never underestimate the amount of time a consumer can spend on choosing a rice cooker. First, the shopper looks online on his mobile...

Experiential Rewards: How Kohl’s, Neiman Marcus And Marriott Set A New Bar

Kohl’s photoshoot The best retail customer experiences are designed to fulfill consumer expectations. For the shopper who got to participate in a fashion photo shoot...

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