Bryan Pearson
Bryan Pearson
Retail and Loyalty-Marketing Executive, Best-Selling Author
With more than two decades experience developing meaningful customer relationships for some of the world’s leading companies, Bryan Pearson is an internationally recognized expert, author and speaker on customer loyalty and marketing. As former President and CEO of LoyaltyOne, a pioneer in loyalty strategies and measured marketing, he leverages the knowledge of 120 million customer relationships over 20 years to create relevant communications and enhanced shopper experiences. Bryan is author of the bestselling book The Loyalty Leap: Turning Customer Information into Customer Intimacy
5 Ways Fulfillment Can Be A Loyalty-Building Experience
There are a trillion reasons why online retailers have to pack each delivery box with something that captures the emotion of the moment. The...
6 Ways Permission Advertising Gains Shopper Trust
In June, an international coalition of consumer rights organizations and data protection experts called for a ban on “surveillance-based advertising.” Are you surveilling the...
Tech Is Enabling These 5 Shopper Trends. Is Retail Ready?
The wheel may be one of humankind’s greatest innovations, but keep in mind that it’s what the tool can do – not the tool...
Is Cryptocurrency The Future of Retail? 4 Cases Say ‘Yes’!
You can’t hold loyalty in your hand. So it’s fitting that 44% of people would like it measured in cryptocurrencies. That is the percentage of...
Revolutionizing Main Street: How Shopping Hubs Are Changing
What becomes of Main Street when all of its retail traffic is redirected to Dot-Com Avenue? El Centro knows. El Centro is an example of...
The Pandemic Has Made Best Buy’s New $200 Membership Program Possible
How much does it cost to get a house call from the Geek Squad? For 90 minutes, $49.99. This helps explain the $199.99 price tag...
3 Shopper Needs Explain Why These 10 Retailers Are Expanding
Why do people get out of the house and go to stores? Don’t ask the retailers with chandeliers adorning their showrooms or the ones...
Simple Ideas That Can Help Retailers Win Wellness Tech
Not everyone wakes up with purpose these days. As the clock ticks relentlessly toward another expanse of (for many) open hours, more people are...
Target, The ‘Apple Experience’ And Training
Great products sell, but only when sold properly. Eight in 10 consumers will switch merchants because of poor customer service, and this applies even to Apple...
6 Pandemic Side Effects On Retail’s Road To Recovery
The pandemic may have unraveled the once-predictable hemline of shopper preferences, but retailers still have the instruments – their data and innovation – to...
Half A Dozen Rose-To-The-Occasion Retail Ideas To Fall In Love With
Love is never having to say, “I’m sorry, we don’t have kombucha.” When it comes to retail, saying yes to almost anything is increasingly...
5 Food And Beverage Trends Heated Up By Crisis
When it comes to how the pandemic affects retail, supermarkets are fairly high up the food chain. But if they don’t pay close attention...
7 Must-Do Retail Resolutions For 2021
Welcome to 2021, retailers. Don’t expect it to get easier. The year about to unfold will likely be a manifestation of all the changes consumers...
12 Holiday Gifts From The Starbucks Card
Even when it steals market share, the Starbucks loyalty program rewards more than its customers. Starbucks Rewards, with nearly 20 million members, also benefits retailers,...
4 Black Friday Trends That Could Predict Retail In 2021
By now, most shoppers have already unpacked their holiday purchases from Thanksgiving weekend. So now, let’s unpack just what all those orders mean. More than...
4 Covid Shopping Trends That Will Outlive The Pandemic
Think of the pandemic as a major, unplanned life stage. Are retail analytics playing the most intelligent role? The health crisis has altered how people...
Bringing Online Shoppers In-Store: 6 Ideas From Macy’s, Target, Others
If a Christmas tree is erected in a department store and no one is around to see it, does it make a sale? Retailers will...
Pandemic-Era Altruism: 3 Lessons From Pedigree, Kroger, Zappos And More
Image Source: Williams Sonomo With the pandemic earlier this year effectively shutting down the nation’s economy, forcing people indoors and separating families, people have evidently...
Target, Kohl’s Are Adapting To Special Needs, And Already They’re Behind
Target, Kohl’s Are Adapting To Special Needs, And Already They’re Behind Image courtesy of TargetA princess in a wheel chair dreams just as big as…
CVS CarePass Provides 24/7 Perks: A Glimpse Into What $5 A Month Can Get
CVS CarePass Provides 24/7 Perks: A Glimpse Into What $5 A Month Can Get Image courtesy of CVS PharmacyIn rolling out its first paid membership…