Bryan Pearson
Bryan Pearson
Retail and Loyalty-Marketing Executive, Best-Selling Author
With more than two decades experience developing meaningful customer relationships for some of the world’s leading companies, Bryan Pearson is an internationally recognized expert, author and speaker on customer loyalty and marketing. As former President and CEO of LoyaltyOne, a pioneer in loyalty strategies and measured marketing, he leverages the knowledge of 120 million customer relationships over 20 years to create relevant communications and enhanced shopper experiences. Bryan is author of the bestselling book The Loyalty Leap: Turning Customer Information into Customer Intimacy
Trust or Bust: Why Consumers are Seeing Less Value in Return for Sharing Their Information
In light of the leaked tape of Mitt Romney and topless photos of Duchess Kate – is privacy dead? We surveyed 2,000 U.S. and...
Wanted: Data Processors; Responsibility Required
Loyalty experts take heed: The future of our industry may depend on someone who is incredibly self conscious; someone who is learning, awkwardly, to...
The Apple 5 – Our Best Bet for Clipping and Saving Trust?
Of the many features the sold-out Apple 5 can offer, one of the most compelling for the consumer is this: It eliminates the clip-and-save. I...
Loyalty in any language means loyalty
A recent news story in the Jakarta Post reminded me once again that all business challenges are local, even when they are global. The article...
Ecco Experience Repeats Key Lessons in Good Data Use
Many times, delivering the best data-driven consumer experience is simply a matter of enabling workers to tee up with the right information. This is the...
Fast Company: Do You Really Need Big Data?
Though "Big" is the buzzword, your data needs to be so much more (or, more likely, less). "Big Data" may have become the catchword darling...
Chief Marketer: Using Data to Create Customer Engagement
Never before has the role of the chief marketing officer been so pivotal. Emerging from a recession, with gobs and gobs of technology at our...
Our five basic fears and how marketers capitalize on them
Fear can be a powerful motivator. For instance, did you know there exists a multi-million market for doomsday real estate? People are willing to...
When it Comes to Winning Consumers, Loyalty Starts at the Home Office
Lots of the news hits home when it comes to operating a business, but one recent stat all but reached off the page and...
Loyalty Limelight: JetBlue’s Mosaic Pieces Together Inventive Perks, Upgrades
The program: TrueBlue Mosaic In a nutshell: Airline JetBlue in the fall will officially launch TrueBlue Mosaic, an upgrade to its existing loyalty program, TrueBlue....
CPG Branding: Building Customer Engagement Through the Three R’s of Loyalty
To evolve beyond merely identifying and rewarding great customers, recognize all of the critical touch points where you can connect with them, in ways...
The Fortune of Versatility May Be Change in Your Pocket
If Steve Jobs listened to the practical minded, we may each still be listening to our Sony Walkman and punching our online searches into...
Fast Company: A 5 Step Plan To Data-Driven Customer Engagement
The conductor Victor Borge once said that the shortest distance between two people is a smile. I'd suggest to marketers that the shortest distance...
PROMO: The Three ‘R’s to Successful Customer Loyalty
Every generation needs a new revolution, and loyalty marketers face a revolution of our own. We are at the crux of an historic moment—of...
His Master’s Voice is in a Tablet
I regularly get questions from smaller businesses on how to "take the leap" to customer commitment when they don't even have the scale and...
We All Have a Price, As Long as It is a Fair One
From hotel suites to the condiment aisle, consumers are receiving increasingly personalized service based on how much they spend. And the message can show...
Loyalty Means Never Having to Say, “Eat that Second Doughnut”
Smart marketers know that the key to winning customer loyalty is through using personal data in a way that benefits both the company and...
Microsoft Technology Could be a Mood Lifter
If there is one thing I have learned during my years in marketing, it is that it's a lot easier to engage a happy...
Loyalty Limelight: Shell Expands Points Potential Beyond the Pump
In a nutshell: This program, which is being tested in 40 U.S. markets including Miami and San Francisco, offers multiple ways to earn points...
The IQ/EQ Test: A New Measure of Long-Term Loyalty
When it comes to the qualities that enable us to connect as people, and as organizations, I've come to believe there are two measures:...