Bryan Pearson
Bryan Pearson
Retail and Loyalty-Marketing Executive, Best-Selling Author
With more than two decades experience developing meaningful customer relationships for some of the world’s leading companies, Bryan Pearson is an internationally recognized expert, author and speaker on customer loyalty and marketing. As former President and CEO of LoyaltyOne, a pioneer in loyalty strategies and measured marketing, he leverages the knowledge of 120 million customer relationships over 20 years to create relevant communications and enhanced shopper experiences. Bryan is author of the bestselling book The Loyalty Leap: Turning Customer Information into Customer Intimacy
New Year’s Resolutions: Lose the Wait, Gain the Faith
Two of the most common New Year's resolutions are to exercise more often and to be a better person to others. Well, if a...
From Loyal to ?????? – Four Differences Between U.S. and European Loyalty Programs
From Loyal to ?????? – Four Differences Between U.S. and European Loyalty Programs My dollar may be worth just 70 cents in Europe, but my...
Wine, Hendrix and Vintage Loyalty
Here's an exercise for marketers trying to better know their customers: try doing it over a nice glass of Syrah. Chances are the wine –...
The Four Doors to B2B Relevance
When it comes to reaching customers, the window of opportunity is often realized by traveling through several doors. When that customer is a B2B...
For Beloved Brands Like Ikea, Amazon, Simplicity is in the Details
You might not think umlauts, Big Macs and best sellers have a lot in common, but when it comes to brand perception they do....
Advertising of the Future: Using Data to Create Demand for the Actual Ad (Cats Optional)
If today's advertisers have become experts at predicting what we want, then hopefully they are planning for their successors. The future of advertising could be...
Fighting the Switch Means Getting Personal
Decades ago, a major cigarette brand won a lot of attention with the tagline "I'd rather fight than switch." Today, U.S. consumers are switching...
Lowe’s App a Do-It-Yourself Tool for Loyalty
Call it a tool of engagement. The MyLowe's smartphone app is making relationship-building a DIY project. And like many things DIY, this can be very...
Putting a Fair Price on Customer Loyalty
It's hard to put a price on customer loyalty, but thanks to technology and flexible pricing models, some marketers are trying. The trick is...
Retail Today: Same Difference
Retail Today: Same Difference See retail in any country across the world, and you realise that consumer challenges are local, even when they are global…
American Express: Turning the Corner Store into a National Movement
When I was a college student I ran a small business painting houses. It only lasted a couple of summers so it never required...
The Blurred Line to the Consumer’s Heart
As the plane leveled above the clouds and turned towards Dallas, I took note of how far I could see. This is an old...
Protecting Privacy in a Smartphone World
Protecting Privacy in a Smartphone World Photo courtesy of Renew London If you've traveled the streets of London lately, there is a chance that a…
Packaging the Perfect Customer Experience, with Bubble Wrap and Relevance
Sometimes we get so preoccupied trying to build loyalty in the obvious places that we overlook the small, critical events, like when that package...
Turning a Frown Upside Down – How Negative WOM Can Help Your Brand
The old phrase goes, "there is no such thing as bad publicity." Now research shows there may be no such thing as bad word...
Engagement Checked In with Aloft-y Idea
Aloft Hotels is well known for its communal atmosphere, its hip bars and its grab-and-go snacks. Now it will also be known for its...
Netflix Uncovers Clue to Customer Preferences
Call it the case of the mysterious movie preferences. For the past several months, looking at my Netflix viewing options was like being confronted by...
With Smartphone Geolocation and Trust, Local Beats Long Distance
Here is one place mom and pops may have an advantage over major corporations – mobile tracking. That is at least the case according to...
Loyalty, Rewards and the Test of Time
When it comes to measuring their program effectiveness, loyalty marketers tend to rely on what I like to call the big EAR: earnings, activation...
Penguin Initiative a Good Read on Loyalty
Only a person who loves books could appreciate a reward for reading that comes in the form of – you guessed it – more...