Bryan Pearson

Stretching Demand Could Test Lulu’s Limits

A recent story about the successful yoga and workout apparel lululemon had me thinking about just how flexible consumers can be, and how far...

Years Later, the Tangle of Data Still Presents Challenges

Oh, what a tangled dilemma marketers face today. After years of financial stress, demand for marketing accountability has not let up in the least, putting...

Digital Payments: Can’t Generate Loyalty Without Making Change

Remember the quaint old days when retail competition merely meant vying for a portion of the consumer's wallet? Well today that competition is literally...

Making the Leap to Customer Intimacy

Few events so clearly epitomize a nationwide conversion to brand intimacy as did the moment when seemingly every consumer in the country began referring...

Loyalty Limelight: Bloomingdale’s Rewards Customers Without Credit

The program: Bloomingdale's Loyallist Program In a nutshell: Bloomingdale's, the luxury division of Macy's Inc., operates 41 department and home stores, four Bloomingdale's Outlet stores...

Reaction to NYT Story? No Secret

The title of the story was "How Companies Learn Your Secrets." But based on the response to this fascinating piece from The New York...

Loyalty Limelight: Canadian Tire Shifting Gears

The program: Canadian Tire Money loyalty program In a nutshell: Founded in 1922, Canadian Tire Corp. is one of Canada's leading general merchandise retailers,...

Q&A with Jenn McMillen, GameStop

When it comes to empowering the customer, few companies do it with as much enthusiasm, and creativity, as GameStop. GameStop's PowerUp Rewards program uses...

The Private Role of Facebook’s Public Offering

A Jan. 31 story in the New York Times about Facebook's recent initial public offering calls to center stage what the social network is...

Putting Consumer Behavior in Context

Loyalty marketing is built on the desire to better understand consumers, their aspirations and their demands. But the brass ring has always been the...

Google’s Message Leaves Little Searching for Answers

Many of us recently received the same message from Google. It is the one explaining how the digital browser is consolidating all of its...

Data Lockers and Other Things That Are Good to Know

Two recent stories shine a bright light on the increasingly powerful role consumers play in data collection, and the part that companies collecting this...

Loyalty Limelight: ExtraCare Goes ExtraPaperless

The program: CVS/pharmacy's ExtraCare Rewards Program In a nutshell: With more than 69 million active members, the CVS ExtraCare program is touted as the largest...

The Four Forces of Change

Remember the days when our biggest challenge was the larger competitor down the street? Today, we find ourselves facing unprecedented difficulties of unexpected scope. And...

At Half the Price, Nordstrom Enriches Loyalty Engagement

One can never accuse Nordstrom of not knowing its customers. The high-end merchant, which can easily set you back more than $500 for a...

Measuring True Loyalty in the True North

In many ways, the Canadian market serves as a benchmark for the development of loyalty innovation worldwide. It is home to one of the...

Knocking on Loyalty’s Doors

Never take for granted the mere act of a customer walking through your door. Every time it happens, it symbolizes the passage across many...

The Three Rs of Loyalty: A Life Lesson from the Classroom to the Boardroom

It is often said that the lessons we learn as children will guide us through our lifetime, and I am reminded of that everyday...

Guide to Good Manners Online: It’s Transparent

Earlier in December, Canada's Federal Privacy Commissioner issued new business guidelines for companies that track and target consumers through their online activity. The intent of...

Clipping for Recognition: Groupon Offers Deals, But is that Enough to Win Our Loyalty?

Groupon's decision to turn down Google's $6 billion acquisition offer was one of the more interesting business stories of 2010. It certainly raised many...

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