Bryan Pearson
Bryan Pearson
Retail and Loyalty-Marketing Executive, Best-Selling Author
With more than two decades experience developing meaningful customer relationships for some of the world’s leading companies, Bryan Pearson is an internationally recognized expert, author and speaker on customer loyalty and marketing. As former President and CEO of LoyaltyOne, a pioneer in loyalty strategies and measured marketing, he leverages the knowledge of 120 million customer relationships over 20 years to create relevant communications and enhanced shopper experiences. Bryan is author of the bestselling book The Loyalty Leap: Turning Customer Information into Customer Intimacy
How Data Design Can Take the Pain Out of Purchases
Owning new things is supposed to give us pleasure, but the process of acquiring them can come with pressure. Eyeglasses, automobiles and certain items of...
Why Tiers No Longer Rank: New COLLOQUY Research
Why Tiers No Longer Rank: New COLLOQUY Research For a lot of loyalty program members today, getting to gold is a treasure hunt, and only...
Loyalty Limelight: Lancôme Elite Rewards
Loyalty Limelight: Lancôme Elite Rewards The initiative: Lancôme Elite Rewards In a nutshell: Lancôme, the luxury maker of cosmetics, skincare and fragrances including Poême, is…
Getting Emotional in the Bustling Loyalty Space
If the history of loyalty marketing should teach us one thing, it is that ubiquity does not breed affinity. This lesson was amplified in a...
A Boutique Approach to Loyalty, in Four Steps
When it comes to competing against low-priced giants, specialty shops should ignore the specials and focus on the personals. This is among the key findings...
Great Time to Be a CMO, If You Are Among the 20 Percent
Influence can be a magnificent vehicle in the C-suite, but if you are a chief marketing officer, you better make sure that vehicle...
Salesforce.com and Customers for Life: The Company You Keep
A lesson business owners and executives learn fairly early in their careers is that success is not found in what you make but in...
Amex EveryDay: A Question of Partners vs. Dilution
Amex EveryDay: A Question of Partners vs. Dilution I remember the day I received my first American Express card as the day I had arrived....
The Rise, and Rise, of the CDO
I once wrote that one of a business leader’s most valuable assets is also the least likely to be quantified. How does a chief...
Tipping Points in an Economy of One
From one-to-one to peer-to-peer, the relationship between consumer and brand has been tipping over the past few years, and the consumer is the one...
Dental Rewards: A Toothsome Proposition in Loyalty
Dental Rewards: A Toothsome Proposition in Loyalty Say the word “dentist” and people are more apt to get sweaty palms than to applaud. But with...
Frequent Buyers and Other Things that Go Bump in the Flight
Frequent Buyers and Other Things that Go Bump in the Flight Recent research shows that only 54 percent of frequent flyers are satisfied with their...
Loyalty Limelight: Vail Resorts’ Smart Passes Peak Engagement
The initiative: Vail Resorts’ RFID Passes In a nutshell: In 2007, Vail Resorts began embedding RFID chips into its passes so it could more quickly...
5 Lessons Marketers can Take from the Super Bowl
I didn’t go into the Super Bowl being a fan of either the Seahawks or the Broncos, but by the end of the game...
Seven Warning Signs that it is Time to Revamp Your Loyalty Program
>Starbucks was 40 years old and one of the most recognized brands in the world when it decided to revamp its logo in 2011....
Binding Loyalty: A look at My Bookshelf
Ralph Waldo Emerson once wrote that our high respect for a well-read man (and I’ll add woman) is praise enough of literature. It also...
Real-Time Offers Signal Opportunity, Not Loyalty
Can a beacon of opportunity deliver a lifetime of loyalty? Not if it fails to make a connection beyond the pocket book. This is what...
News Flash: Media Company to Launch Loyalty Program, Edits Traditional Model
News Flash: Media Company to Launch Loyalty Program, Edits Traditional Model One of America's leading media companies is planning to test a loyalty program, but...
Resolving to be a Better Loyalty Marketer
Art from Shutterstock.com Many people begin their new year resolving to be better to others. If you are a loyalty marketer, a good way to...
From Dickens to Dickering: Winning Loyalty at a Bargain
The week before Christmas has long been a sweet spot for bargain seekers, but these days they are taking the deal making into their...