Bryan Pearson

Microsoft Technology Could be a Mood Lifter

If there is one thing I have learned during my years in marketing, it is that it's a lot easier to engage a happy...

Loyalty Limelight: Shell Expands Points Potential Beyond the Pump

In a nutshell: This program, which is being tested in 40 U.S. markets including Miami and San Francisco, offers multiple ways to earn points...

The IQ/EQ Test: A New Measure of Long-Term Loyalty

When it comes to the qualities that enable us to connect as people, and as organizations, I've come to believe there are two measures:...

Social relevance as more than a pet project

Today, when merchants consider social media, many think of a few key terms: Listen! Word of mouth! Viral marketing! But the most important consideration...

To send or not to send? Here is the answer.

When it comes to consumer tolerance, there is a very fine line between email acceptance and inbox madness. At what point do your digital...

Staying On the Consumer’s Friends List

Many of us strive to be No. 1, but when it comes to social circles, the first task is to make it into the...

Intimacy in the Aisles: How to Distinguish the Customer Experience

How to Distinguish the Customer Experience It is a fact taken for granted that, in most cases, today's great customer experience actually began months...

Mobile Dilemmas: Letting the Consumer Lead in the Dance for Data

One of the most difficult dances to master in the loyalty industry is that which pairs data collection with relevant rewards. It's a tricky...

Coalition Loyalty: What the Rest of the World Knows

Imagine if Shell, Kroger, Macy's, Delta Air Lines, Visa and CVS joined to form a loyalty rewards program Dream Team, one that allowed consumers...

Loyalty Plan: A Compelling Showroom Model

Recent news stories regarding the trend of "showrooming" have me wondering why more merchants aren't showboating the one feature that distinguishes them from online...

SuperValu App Dials L, for Loyalty

When it comes to winning consumer loyalty, some merchants are learning there are times when it makes sense to phone it in. Take the case...

Stretching Demand Could Test Lulu’s Limits

A recent story about the successful yoga and workout apparel lululemon had me thinking about just how flexible consumers can be, and how far...

Years Later, the Tangle of Data Still Presents Challenges

Oh, what a tangled dilemma marketers face today. After years of financial stress, demand for marketing accountability has not let up in the least, putting...

Digital Payments: Can’t Generate Loyalty Without Making Change

Remember the quaint old days when retail competition merely meant vying for a portion of the consumer's wallet? Well today that competition is literally...

Making the Leap to Customer Intimacy

Few events so clearly epitomize a nationwide conversion to brand intimacy as did the moment when seemingly every consumer in the country began referring...

Loyalty Limelight: Bloomingdale’s Rewards Customers Without Credit

The program: Bloomingdale's Loyallist Program In a nutshell: Bloomingdale's, the luxury division of Macy's Inc., operates 41 department and home stores, four Bloomingdale's Outlet stores...

Reaction to NYT Story? No Secret

The title of the story was "How Companies Learn Your Secrets." But based on the response to this fascinating piece from The New York...

Loyalty Limelight: Canadian Tire Shifting Gears

The program: Canadian Tire Money loyalty program In a nutshell: Founded in 1922, Canadian Tire Corp. is one of Canada's leading general merchandise retailers,...

Q&A with Jenn McMillen, GameStop

When it comes to empowering the customer, few companies do it with as much enthusiasm, and creativity, as GameStop. GameStop's PowerUp Rewards program uses...

The Private Role of Facebook’s Public Offering

A Jan. 31 story in the New York Times about Facebook's recent initial public offering calls to center stage what the social network is...

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