Bryan Pearson

12 Months of Loyalty – One Blog’s Analysis

One year ago this month, I launched this blog with a little trepidation and a few heartfelt words about customer intimacy, privacy and how...

What Mayberry Taught Me About Loyalty

Remember the corner store? The place where you'd go for a yard of twine and the owner would ask about your oldest child, or...

Delivering Loyalty: 10 Ways Zappos.com Creates Happy Employees

Getting a job at Zappos.com today is more than a dream for many; it is a one in a 100-person opportunity. Those are basically the...

Delivering Loyalty: 10 Lessons I learned From Zappos.com

Zappos.com is more than an electronic shoe store. It is a supportive community that happens to put you in a pair of great-looking shoes. Somewhere...

The Social Media Payoff: Pulling Money Where Your WOM Is

For years, marketers have tried to put a dollar value on a "like." That figure may still be elusive, but we do now have...

The Best Perk of All: Fairness

I remember, in the near past, when getting a safe in your hotel room was considered a perk that many of us didn't even...

Winning New Movers: A Door to Temporal Opportunities

I remember the day I found out we were having our first child. Within minutes, every single item we aspired to own or acquire...

The blueprints to a successful loyalty program

I often get asked, "What's the secret to a successful customer loyalty program?" Though there is no simple answer, I've learned that all decent...

Walmart, Humana Deliver Clean Bill of Health in Loyalty

Innovation is the heartbeat of any industry, regardless of whether it is technology, food service or customer loyalty. But identifying the best innovations in...

A driven mind leads to hope

A driven mind leads to hope In August, I wrote about the professional benefits of turning fear marketing into hope marketing. Now, as the leaves...

Trust or Bust: Why Consumers are Seeing Less Value in Return for Sharing Their...

In light of the leaked tape of Mitt Romney and topless photos of Duchess Kate – is privacy dead? We surveyed 2,000 U.S. and...

Wanted: Data Processors; Responsibility Required

Loyalty experts take heed: The future of our industry may depend on someone who is incredibly self conscious; someone who is learning, awkwardly, to...

The Apple 5 – Our Best Bet for Clipping and Saving Trust?

Of the many features the sold-out Apple 5 can offer, one of the most compelling for the consumer is this: It eliminates the clip-and-save. I...

Loyalty in any language means loyalty

A recent news story in the Jakarta Post reminded me once again that all business challenges are local, even when they are global. The article...

Ecco Experience Repeats Key Lessons in Good Data Use

Many times, delivering the best data-driven consumer experience is simply a matter of enabling workers to tee up with the right information. This is the...

Fast Company: Do You Really Need Big Data?

Though "Big" is the buzzword, your data needs to be so much more (or, more likely, less). "Big Data" may have become the catchword darling...

Chief Marketer: Using Data to Create Customer Engagement

Never before has the role of the chief marketing officer been so pivotal. Emerging from a recession, with gobs and gobs of technology at our...

Our five basic fears and how marketers capitalize on them

Fear can be a powerful motivator. For instance, did you know there exists a multi-million market for doomsday real estate? People are willing to...

When it Comes to Winning Consumers, Loyalty Starts at the Home Office

Lots of the news hits home when it comes to operating a business, but one recent stat all but reached off the page and...

Loyalty Limelight: JetBlue’s Mosaic Pieces Together Inventive Perks, Upgrades

The program: TrueBlue Mosaic In a nutshell: Airline JetBlue in the fall will officially launch TrueBlue Mosaic, an upgrade to its existing loyalty program, TrueBlue....

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