Bryan Pearson

Our five basic fears and how marketers capitalize on them

Fear can be a powerful motivator. For instance, did you know there exists a multi-million market for doomsday real estate? People are willing to...

When it Comes to Winning Consumers, Loyalty Starts at the Home Office

Lots of the news hits home when it comes to operating a business, but one recent stat all but reached off the page and...

Loyalty Limelight: JetBlue’s Mosaic Pieces Together Inventive Perks, Upgrades

The program: TrueBlue Mosaic In a nutshell: Airline JetBlue in the fall will officially launch TrueBlue Mosaic, an upgrade to its existing loyalty program, TrueBlue....

CPG Branding: Building Customer Engagement Through the Three R’s of Loyalty

To evolve beyond merely identifying and rewarding great customers, recognize all of the critical touch points where you can connect with them, in ways...

The Fortune of Versatility May Be Change in Your Pocket

If Steve Jobs listened to the practical minded, we may each still be listening to our Sony Walkman and punching our online searches into...

Fast Company: A 5 Step Plan To Data-Driven Customer Engagement

The conductor Victor Borge once said that the shortest distance between two people is a smile. I'd suggest to marketers that the shortest distance...

PROMO: The Three ‘R’s to Successful Customer Loyalty

Every generation needs a new revolution, and loyalty marketers face a revolution of our own. We are at the crux of an historic moment—of...

His Master’s Voice is in a Tablet

I regularly get questions from smaller businesses on how to "take the leap" to customer commitment when they don't even have the scale and...

We All Have a Price, As Long as It is a Fair One

From hotel suites to the condiment aisle, consumers are receiving increasingly personalized service based on how much they spend. And the message can show...

Loyalty Means Never Having to Say, “Eat that Second Doughnut”

Smart marketers know that the key to winning customer loyalty is through using personal data in a way that benefits both the company and...

Microsoft Technology Could be a Mood Lifter

If there is one thing I have learned during my years in marketing, it is that it's a lot easier to engage a happy...

Loyalty Limelight: Shell Expands Points Potential Beyond the Pump

In a nutshell: This program, which is being tested in 40 U.S. markets including Miami and San Francisco, offers multiple ways to earn points...

The IQ/EQ Test: A New Measure of Long-Term Loyalty

When it comes to the qualities that enable us to connect as people, and as organizations, I've come to believe there are two measures:...

Social relevance as more than a pet project

Today, when merchants consider social media, many think of a few key terms: Listen! Word of mouth! Viral marketing! But the most important consideration...

To send or not to send? Here is the answer.

When it comes to consumer tolerance, there is a very fine line between email acceptance and inbox madness. At what point do your digital...

Staying On the Consumer’s Friends List

Many of us strive to be No. 1, but when it comes to social circles, the first task is to make it into the...

Intimacy in the Aisles: How to Distinguish the Customer Experience

How to Distinguish the Customer Experience It is a fact taken for granted that, in most cases, today's great customer experience actually began months...

Mobile Dilemmas: Letting the Consumer Lead in the Dance for Data

One of the most difficult dances to master in the loyalty industry is that which pairs data collection with relevant rewards. It's a tricky...

Coalition Loyalty: What the Rest of the World Knows

Imagine if Shell, Kroger, Macy's, Delta Air Lines, Visa and CVS joined to form a loyalty rewards program Dream Team, one that allowed consumers...

Loyalty Plan: A Compelling Showroom Model

Recent news stories regarding the trend of "showrooming" have me wondering why more merchants aren't showboating the one feature that distinguishes them from online...

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