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Bryan Pearson

Bryan Pearson
Retail and Loyalty-Marketing Executive, Best-Selling Author
With more than two decades experience developing meaningful customer relationships for some of the world’s leading companies, Bryan Pearson is an internationally recognized expert, author and speaker on customer loyalty and marketing. As former President and CEO of LoyaltyOne, a pioneer in loyalty strategies and measured marketing, he leverages the knowledge of 120 million customer relationships over 20 years to create relevant communications and enhanced shopper experiences. Bryan is author of the bestselling book The Loyalty Leap: Turning Customer Information into Customer Intimacy

Bricks and Orders: How Birchbox, Amazon, Rent the Runway Are Reinventing the Store

Bricks and Orders: How Birchbox, Amazon, Rent the Runway Are Reinventing the Store A picture may be worth a thousand words, but the real thing...

Delivery as Battleground: Uber, Nordstrom and Macy’s Take Arms, and Armanis

Chauffeured shoes, and other goods, are part of an expanding retail trend designed as much in the name of customer service as in merchant...

The Price of Loyalty: What Pret A Manger Can Learn From Starbucks, Caribou

For Pret A Manger, the words “no charge” may translate to a big data gap. The London-based coffee and sandwich chain, which also operates in...

Markdowns and Mavens: What Macy’s, Neiman and Guess Reveal About Price Wars

It used to be that inventory control was the unattainable goal in retail; today it is putting a price on what consumers are willing...

Run on Fun: Toys “R” Us Playing Customer Experience to Win Against Walmart, Amazon

Toys “R” Us may have decided the best approach to winning customers is by kidding around, but that does not mean it will have...

Exercise in Service: Fitbit Omni-Channel Begs for Omni-Prescience

Exercise in Service: Fitbit Omni-Channel Begs for Omni-Prescience Photo credit: Wired For more than a year, I’ve used my Fitbit device to track my exercising.…

Re-Assembly Required: What Target, Walmart Could Learn from Ikea’s Expansion

Some retailers are known for careful planning, but when entry into a new market takes six years, that care better ensure every detail is...

Man In the Aisle, Woman in the Dealership: How Tesla, Grocers Court the Opposite Sex

A retail truism is that when it comes to most purchase decisions, women are behind the wheel. So it’s no small irony that just...

Out of the Trenches, Into the Aisles: How Coke, Burberry Derive Devotion Digitally

If colas and coats can claim one thing in common it is this: Two of the best-known makers of each are trying to transform...

Sex Appeal and the Citysumer – 10 Retailers that Excite

Sex Appeal and the Citysumer – 10 Retailers that Excite As a self-described “citysumer,” I make trips to one of many stores almost every day....

From Options to Oranges: Whole Food’s Rewards a Natural for Growth

Whole Foods is enjoying the fruits of its marketing labor these days, but its long-term success may rely more on its affinity for workers...

Five Innovative Barcelona Retailers Creating Muy Bueno Customer Experiences

When most people think of Barcelona, the first features that come to mind are its unusual architecture, rich history and Catalan cuisine. But the...

Loyalty Limelight: My Coke Rewards

The Initiative: New My Coke Rewards, with two ways to earn In a nutshell: My Coke Rewards launched in 2006 as one of the first...

Nespresso Personalization Grinds Out Competition

Nespresso Personalization Grinds Out Competition When it comes to stimulating consumer interest, loyalty marketers have become quite adept at brewing up ideas. Few of these...

Missing the Target in Canada: Four Steps to Capitalizing on Its Loss

There are many things a loyalty-marketing platform can resolve for a brand, but as Target recently demonstrated with its expensive failure in Canada, it...

Uber and Managing the Surge: Using Data to Involve Customers

Uber and Managing the Surge: Using Data to Involve Customers There is a saying about the ugly side of business that warns us against watching...

Resolving to be a Better Loyalty Marketer: 2015

Most people end the year resolving to become healthier, fitter and kinder. In 2015, my resolution is to help loyalty marketing do the same,...

Resolving to be a Batter Loyalty Marketer: 2015

Most people end the year resolving to become healthier, fitter and kinder. In 2015, my resolution is to help loyalty marketing do the same,...

Turning Customer Privacy into a Brand Positive

Recently, the Canadian Marketing Association hosted its Regulatory Conference and while I was not in attendance, a summary of the key takeaways by Anna...

My Loyalty Holiday Wish List, From Wise Men to Golden Rings

When I was a kid, the top items on my holiday wish list included a game called “Operation” and Supertramp’s latest album. Today, I’d be...

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