Bryan Pearson
Retail and Loyalty-Marketing Executive, Best-Selling Author
With more than two decades experience developing meaningful customer relationships for some of the world’s leading companies, Bryan Pearson is an internationally recognized expert, author and speaker on customer loyalty and marketing. As former President and CEO of LoyaltyOne, a pioneer in loyalty strategies and measured marketing, he leverages the knowledge of 120 million customer relationships over 20 years to create relevant communications and enhanced shopper experiences. Bryan is author of the bestselling book The Loyalty Leap: Turning Customer Information into Customer Intimacy
Bricks and Orders: How Birchbox, Amazon, Rent the Runway Are Reinventing the Store A picture may be worth a thousand words, but the real thing...
Chauffeured shoes, and other goods, are part of an expanding retail trend designed as much in the name of customer service as in merchant...
For Pret A Manger, the words “no charge” may translate to a big data gap. The London-based coffee and sandwich chain, which also operates in...
It used to be that inventory control was the unattainable goal in retail; today it is putting a price on what consumers are willing...
Toys “R” Us may have decided the best approach to winning customers is by kidding around, but that does not mean it will have...
Exercise in Service: Fitbit Omni-Channel Begs for Omni-Prescience Photo credit: Wired For more than a year, I’ve used my Fitbit device to track my exercising.…
Some retailers are known for careful planning, but when entry into a new market takes six years, that care better ensure every detail is...
A retail truism is that when it comes to most purchase decisions, women are behind the wheel. So it’s no small irony that just...
If colas and coats can claim one thing in common it is this: Two of the best-known makers of each are trying to transform...
Sex Appeal and the Citysumer – 10 Retailers that Excite As a self-described “citysumer,” I make trips to one of many stores almost every day....
Whole Foods is enjoying the fruits of its marketing labor these days, but its long-term success may rely more on its affinity for workers...
When most people think of Barcelona, the first features that come to mind are its unusual architecture, rich history and Catalan cuisine. But the...
The Initiative: New My Coke Rewards, with two ways to earn In a nutshell: My Coke Rewards launched in 2006 as one of the first...
Nespresso Personalization Grinds Out Competition When it comes to stimulating consumer interest, loyalty marketers have become quite adept at brewing up ideas. Few of these...
There are many things a loyalty-marketing platform can resolve for a brand, but as Target recently demonstrated with its expensive failure in Canada, it...
Uber and Managing the Surge: Using Data to Involve Customers There is a saying about the ugly side of business that warns us against watching...
Most people end the year resolving to become healthier, fitter and kinder. In 2015, my resolution is to help loyalty marketing do the same,...
Most people end the year resolving to become healthier, fitter and kinder. In 2015, my resolution is to help loyalty marketing do the same,...
Recently, the Canadian Marketing Association hosted its Regulatory Conference and while I was not in attendance, a summary of the key takeaways by Anna...
When I was a kid, the top items on my holiday wish list included a game called “Operation” and Supertramp’s latest album. Today, I’d be...
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