Bryan Pearson
Retail and Loyalty-Marketing Executive, Best-Selling Author
With more than two decades experience developing meaningful customer relationships for some of the world’s leading companies, Bryan Pearson is an internationally recognized expert, author and speaker on customer loyalty and marketing. As former President and CEO of LoyaltyOne, a pioneer in loyalty strategies and measured marketing, he leverages the knowledge of 120 million customer relationships over 20 years to create relevant communications and enhanced shopper experiences. Bryan is author of the bestselling book The Loyalty Leap: Turning Customer Information into Customer Intimacy
If retailers think customers engagement was easier back in 1992, it’s because they didn’t know what they didn’t know. Back then, Amazon was just a...
Ness may represent a legendary monster in Scotland, but it’s also waking a slumbering need in healthcare, and it’s a need retailers might want...
There’s a reason the price of chewing gum is up 7% from last year, and it’s not all related to supply and demand. It turns out...
Imagine a crowd of 10- to 25-year-old consumers at one of your stores and a crowd of 25- to 39-year-olds at another. How would...
Welcome to spring 2022. The luxury bag may be out. Backpacks, however, are in. Reports indicate that some retail spending will decline in 2022 as...
Who wore the Atelier Versace gown best – Carrie Bradshaw at 37 or Carrie Bradshaw at 55? That this is a valid question may be...
When the customer is your toughest competitor, it’s crucial you get everything right. This may be the thinking of many retailers now packaging up and...
If an order is called into a dark store and there are no customers to hear it, you can bet your bottom dollar it...
Retailers ended 2021 scrambling to cover for a worker shortage, and food sellers likely felt the worst of the squeeze as shopper demand at...
Being out-of-touch is totally in, QR codes are quickly finding a new home and robots are strolling the line between novelty and value. This...
If retailers and consumers think price tags are high today, consider all the non-dollar costs that will influence purchase decisions tomorrow, such as time,...
If the past two years have taught the retail industry anything, it’s to meet the unexpected, eye-to-eye, with more of the unexpected. Unexpected as in...
Retailers are finally sharing their customer data with other companies in ways that should deliver higher return on investment with each insight. But when...
An outsized demand for five-figure watches would seem to mark a good time for the economy, until one follows the chain of fulfillment. Take the...
In this story, there are no skeletons in the closet. They are, instead, on display for all to see. Back in July, Home Depot did...
The most important future shoppers can’t yet drive. But they buy. Can retailers steer them to the store? The oldest members of the next generation...
Regardless of a retailer’s initiative, even regardless of opportunity, factors such as inflation could reel back a merchant’s expansion plans as fast as a...
Who invests a database worth of intelligence into the price of a chocolate bar? Turns out, it could be more than half of all...
Vaccine mandates may not be a popular topic at some kitchen tables, but when the tables clear, those mandates could determine where consumers spend. Most...
Committed workers are the latest in fashion this back-to-school season. And for many retailers, the accessories that will pull their operational outfit together are...