Brian Vellmure
Brian Vellmure
For more than a decade, Brian Vellmure has impacted hundreds of companies on their journey towards increased profitability through strategic customer focused initiatives. For more insightful thoughts and resources, please subscribe to Brian's blog by clicking here
Who and what the world trusts
This week, Edelman published their <a href="http://www.edelman.com/trust/2011/" target="_blank">2011 version of the Edelman Trust Barometer. Over the past 4 years, I’ve begun to watch this report…
Exploring the future of computing: The Hybrid Model
The migration to the cloud is well under way. Like little water drops evaporating, data and applications are heading from the vast ocean of...
It’s a 2.0 World – Part One: A recap of the Sales 2.0 conference
It's a 2.0 world. Everywhere I look, there's either a 2.0 on the end of a word, or social at the start of it....
Kickstarting your Social CRM Initiative: 5 Fundamentals and 5 Immediate Opportunities to capitalize on
Let’s “do” this Social CRM thing. Ready…. Go!!!!! You’re right. It’s not that easy. It’s not a panacea, and like all of it’s predecessors (Contact...
The Evolution of Customer Acquistion at CRM Evolution #CRMe10
Last week, I had the privilege of attending and speaking at the CRM Evolution Conference at the New York Marriott Marquis. It was a...
Social Business: May I try and simplify this?
Business is about creating value, and reaping a return from that creation. People (and/or groups of people) are responsible for: (1) Evaluating value offerings (2)…
The Ultimate Social CRM Resource Guide – 1st Edition
Yesterday morning at Gartner’s CRM conference, it was said that Social CRM will be a $1 Billion market by 2011. (That’s right around the...
In pursuit of True Relationship Value
Relationships. How do we measure the value of a relationship? It’s not an easy question to answer. Customer Relationships. How do we measure the value...
The changing face of marketing: This week’s examples from a marketing automation vendor
As the social web evolves and we collectively turn off our ears to unidirectional ads and messaging, the face of marketing continues to evolve....
Circles: The Real Driver behind Social Business
We were all born into a circle. At one time in human history, our circle never extended beyond our family. The circles then extended...
Three New Required Roles for your company: (#3) Media Mogul
Longer ago than I’d like to mention, I started a series called “Three New Required Roles for your company”. As the business landscape changes,...
March Madness: Timeless Business Lessons from the Greatest Coach of All Time
The Final Four tips off tomorrow to determine who will play in the NCAA Men’s National Championship Game. Every March, 65 basketball teams are...
Three New Required Roles for your company: (#2) Social Anthropologist
In the first post of this series, we talked about listening for what people are saying about you, your brand, your market, your products...
The 5 Stages of Customer Acquisition for the Social Business (Part 2)
This is the second of a three part post. In post 1, I introduced the AIPEE pyramid, talked briefly about what it was and...
The State of Social CRM: 6 Takeaways from #SCRMSummit
One of the worst snowstorms in the history of our Nation’s capital, the most flight cancellations since 9/11 (almost 6,000), and the closure and...
Three New Required Roles for your company (#1): CIA Operative
You might be thinking you landed on the wrong blog or be asking yourself “What does this have to do with CRM? Now...
The New (Social) Customer Advocate
Over the past few months, the #scrm Accidental Community has had several conversations about who should “own” social media and Social CRM within an...
The 5 Stages of Customer Acquisition for the Social Business (Part 3)
This is the third and final of a three part post. We’ve been talking about the AIPEE Pyramid over the past couple of weeks. I...
My contribution to the #MonTwit experiment: What I’ve discovered about Twitter
My Introduction to Twitter I first heard of Twitter back in early to mid 2007. Here’s what it looked like then. I looked at the…