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Brian Vellmure

Brian Vellmure
For more than a decade, Brian Vellmure has impacted hundreds of companies on their journey towards increased profitability through strategic customer focused initiatives. For more insightful thoughts and resources, please subscribe to Brian's blog by clicking here

Five Important Microsoft Dynamics Themes From Convergence 2014

Spread out across downtown Atlanta, in the blustery shadows of CNN World Headquarters, Microsoft Convergence 2104 took place last week. For those unaware, Convergence...

Considering Klout to Lithium Rumors: Mashing Up Content, Influence, and Digital Communities

Earlier this week, I had a conversation with several members of one the world’s most recognizable technology companies. During the conversation, I mentioned Klout, Little...

Competing and winning as the game speeds up

Yes. You are in a race to compete and win. It’s exhilarating. The “landscape” is changing quickly. Your map may not even be big...

Critical Lessons: NFL focuses on a better customer experience – Next Gen marketing on display

I love the game of football. I've referenced parallels and correlations between football and business here and here and here, to name a few. Two...

Access to anyone and anything from anywhere: Implications for Professional Service Organizations

Access and Speed. are the two primary things that are rapidly changing the word around us. Individuals all over the world have unprecedented access...

The Anatomy of Growth: Five pillars to fuel dynamic growth in your organization

Running a successful business is hard. According to a recent survey, 59% of small business owners believe that it's actually harder to do business...

How the Digitization of Everything is forcing CMOs and CIOs to evolve

We've talked in the first two posts about how the digitization of everything is disrupting marketing and changing the face of commerce. Organizations are...

Tech vendors Microsoft and Verint bolster knowledge and customer interaction capabilities

2104 got off to a bang today as Verint acquired Kana, and Microsoft is acquiring Parature. Both Kana and Parature enable companies to have...

The Digitization of Everything: It’s Impact on the Buyer’s Journey and Marketing’s Role

For nearly a century, the buyer's journey was relatively linear. Advertising messages distributed across a few mass media outlets were the primary method of...

Triumph through the Blizzard: Conquering the unexpected

Last Saturday, my son played in his first flag football game. It was pouring rain. It was cold. It was awesome. Nervous and shivering...

The Digitization of Everything and It’s Impact on Customer Experience

It's 10:30 in the morning, and her Jawbone buzzes. Jane is notified that she's been sitting too long, and her meeting is ending anyway....

Dreamforce 2013: What Salesforce1 actually means

Dreamforce is a circus. It's a human phenomenon. On many levels, it makes no sense. Is there really such a center of gravity that over...

From Analog to Digital: Becoming the Most Valuable Node

Leaders face an increasingly complex challenge, or series of challenges. Many of them have spent their entire lives understanding how the world works; honing and...

Keynote Recap: How technology is reshaping human behavior (and what you should be doing about it)

Earlier this week, I had the privilege to present the opening address keynote at Frost & Sullivan's Executive MindXchange at the JW Marriott in...

Driving Customer Advocacy in a Social World: Reflections from #SocialShakeUp

We tapped on the window of a disinterested taxi driver and asked if he would take us to the stadium. He gave us "the...

Social CRM is dead.

In early 2010, Bob Thompson, CEO of Customer Think asked the question "Can you do "Social CRM" without Social Media/Networks?" I declared then (and prior)...

Fantasy Football, Big Data, and the narrowing of Information Assymetry

Tonight, the 2013-2014 NFL season kicks off. The popularity of the sport continues to grow beyond expectations. Along with it, the fantasy football season...

Change: From Specialty to Core Competency

I'm amazed at the blistering pace of technological advancement. Yesterday, I saw that one person's brain controlled someone else's finger. What used to be...

Mindspark: The sharing economy in just over a tweet

Personally, the term 'sharing economy' implies that there are no transactions happening. But that's not what the reality is. The Sharing Economy is the movement...

Ascending towards the Social Business Summit

There's the Social Media Summit and the the Social Business Summit, the Social TV Summit, , and the Social Good Summit, but I'd like...

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