Brian Rigney

How Shoppable Content Simplifies the Path to Purchase

Source: Aerosoles In the digital age, top retailers are more aware than ever of the effect of rich and powerful digital experiences. Forrester estimates that ecommerce sales in the United States are on track to reach $523 billion by 2020, and as customers come to...

How to Reach the Millennial Audience

Source: Aerosoles Aerosoles’ latest digital experience reaches out to their target millennial audience — a market that expects fresh and exciting content from their brands. The Aerosoles Spring 2017 collection features their latest footwear among beautiful graphics, behind-the-scenes clips, immersive visuals, and dynamic levels...

Retailers Need to Bring Shop-the-Look Online to Ring Up Profits

Source: New York & Company Fashion and department stores, perhaps more than other retail segments, understand the benefits of visual merchandising. Consumers may set out to shop for a specific item, but seeing “that item” curated as part of an outfit with related garments and...

The Democratization of New York Fashion Week via Ecommerce

Source: New York & Company New York Fashion Week (NYFW) is an exclusive event, holding its own among the ranks of elite, global fashion weeks in Paris, Milan and London. The "who's who" and upper crust jet to these events, where what you wear...

Building Retail Experiences With Shoppable Content

Source: Marks and Spencer Even for well-established online retailers, product presentation that yields inspired customers is a difficult feat to achieve. The standard merchandising approach uses a tried (and tired) format of simple navigation through a grid of product images based on boost and...

Set Your Content Free

Source: Aerosoles The retail store has had hundreds of years to perfect managing the customer relationship. By comparison, retailers are still discovering the depth and nuances to creating an online relationship with the customer. This digital relationship gap creates clear opportunities to get...

E-commerce Content: Emerging Trends

Source: Zmags The e-commerce industry has historically lacked significant data on the nuances of content and how retailers are tackling it. We’ve been asked time and time again pertinent questions on content: How are retailers prioritizing content? What types of content and how...

Shoppable Content – How Technology Has Shifted Consumer Expectations

Source: Dormify The online retail experience used to be fairly straightforward, with a simple grid of product images, menus, a cart or basket, and a checkout. Now, of course, as consumers’ expectations have evolved with the proliferation of smartphones, so too has the...

Why Ecommerce Sites Need Responsive Design to Drive Customer Value

Source: Tibi According to Pew Research Center, by the end of 2015, 68 percent of adults in the U.S. had a smartphone, and tablet ownership had edged up to 45 percent. It also found that certain segments are nearing a smartphone ownership saturation point...

Mobile Shopping: Worth the Fuss

Source: New York & Company Mobile commerce currently accounts for one third of ecommerce sales, with projections for mobile-generated revenue to increase 177 percent to $109.44 billion in 2016 from 2015. Add to that the proliferation of cheaper smartphones and 5G network bandwidth just...

Four Best Practices to Bring Content and Commerce Together

With more than 50 percent of in-store sales being influenced by digital channels, it is a crucial time for retailers to provide their customers with the most intuitive digital experience possible across all channels. In this Demandware and L2 webinar, industry experts highlight four...

Consumer Attention Is Dwindling – How Retailers Can Fight Back

According to a recent study from Microsoft (Spring 2015), the average human attention span has dropped down to eight seconds — one second less than that of a goldfish and a fall of four seconds from the 12-second average clocked in 2000. The same report...

New York & Company – Putting Creativity, Richness and Speed at the Heart of...

Earlier this summer, New York & Company (NY&C) joined Zmags for the first in our “Master Marketer” webinar series. In the webinar, Paul Carroll, NY&C company’s vice president of digital and e-commerce creative, discussed how Zmags’ flagship product, Creator, has enabled his team to...

Omni-Channel and How to Get Consumer Attention Through the Smallest Shop Window

Consumers are spending more and more time online. For marketers, it used to be relatively straightforward: a single digital touchpoint that captured consumer attention. Now of course, that single digital touchpoint has grown to include mobile, tablet, phablet, desktop, digital kiosks, even game consoles....

Marketing in the Moment – How to Put Time on Your Side

With 50 percent of websites only achieving 15 seconds of attention, consumers are living in the moment, craving instant digital gratification and only rewarding the most rich and attention-grabbing sites with their time. They are both overloaded with mediocre online experiences and time poor. The...

The Content King Is Dead – Now We Must Live for the Moment

Three Ways for Retailers to Deliver Instant Digital Gratification The phrase “content is king” has long been the established wisdom for marketers seeking every opportunity to engage with customers. It’s an approach that has massively escalated competition for attention, particularly in the retail sector. But...

Instant Digital Gratification: 15 Stats That Show Why Time Is the New Currency for...

Today, time is our most precious resource. A glance is all you get. Marketers need powerful and intuitive tools that give them the freedom to experiment with creative ideas, collaborate and reach their consumers with attention-grabbing digital experiences in the moments that matter. The phrase...

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