Brian Rigney

How Shoppable Content Simplifies the Path to Purchase

Source: Aerosoles In the digital age, top retailers are more aware than ever of the effect of rich and powerful digital experiences. Forrester estimates that...

How to Reach the Millennial Audience

Source: Aerosoles Aerosoles’ latest digital experience reaches out to their target millennial audience — a market that expects fresh and exciting content from their...

Retailers Need to Bring Shop-the-Look Online to Ring Up Profits

Source: New York & Company Fashion and department stores, perhaps more than other retail segments, understand the benefits of visual merchandising. Consumers may set out...

The Democratization of New York Fashion Week via Ecommerce

Source: New York & Company New York Fashion Week (NYFW) is an exclusive event, holding its own among the ranks of elite, global fashion...

Building Retail Experiences With Shoppable Content

Source: Marks and Spencer Even for well-established online retailers, product presentation that yields inspired customers is a difficult feat to achieve. The standard merchandising...

Set Your Content Free

Source: Aerosoles The retail store has had hundreds of years to perfect managing the customer relationship. By comparison, retailers are still discovering the...

E-commerce Content: Emerging Trends

Source: Zmags The e-commerce industry has historically lacked significant data on the nuances of content and how retailers are tackling it. We’ve been...

Shoppable Content – How Technology Has Shifted Consumer Expectations

Source: Dormify The online retail experience used to be fairly straightforward, with a simple grid of product images, menus, a cart or basket,...

Why Ecommerce Sites Need Responsive Design to Drive Customer Value

Source: Tibi According to Pew Research Center, by the end of 2015, 68 percent of adults in the U.S. had a smartphone, and tablet...

Mobile Shopping: Worth the Fuss

Source: New York & Company Mobile commerce currently accounts for one third of ecommerce sales, with projections for mobile-generated revenue to increase 177 percent...

Four Best Practices to Bring Content and Commerce Together

With more than 50 percent of in-store sales being influenced by digital channels, it is a crucial time for retailers to provide their customers...

Consumer Attention Is Dwindling – How Retailers Can Fight Back

According to a recent study from Microsoft (Spring 2015), the average human attention span has dropped down to eight seconds — one second less...

New York & Company – Putting Creativity, Richness and Speed at the Heart of...

Earlier this summer, New York & Company (NY&C) joined Zmags for the first in our “Master Marketer” webinar series. In the webinar, Paul Carroll,...

Omni-Channel and How to Get Consumer Attention Through the Smallest Shop Window

Consumers are spending more and more time online. For marketers, it used to be relatively straightforward: a single digital touchpoint that captured consumer attention....

Marketing in the Moment – How to Put Time on Your Side

With 50 percent of websites only achieving 15 seconds of attention, consumers are living in the moment, craving instant digital gratification and only rewarding...

The Content King Is Dead – Now We Must Live for the Moment

Three Ways for Retailers to Deliver Instant Digital Gratification The phrase “content is king” has long been the established wisdom for marketers seeking every opportunity...

Instant Digital Gratification: 15 Stats That Show Why Time Is the New Currency for...

Today, time is our most precious resource. A glance is all you get. Marketers need powerful and intuitive tools that give them the freedom...

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