Brian Carroll

We stopped trying to convince people and got triple the results

empathy marketing empathetic

Learn how focusing on helping people rather than trying to generate marketing qualified leads created 303% percent more sales opportunities.

The post We stopped trying to convince people and got triple the results appeared first on B2B Lead Blog.

How to Get Sales and Marketing Operating as One Team

Learn how to get sales and marketing operating as one team rapidly in this interview with Heidi Melin, CMO of Workfront.

The post How to Get Sales and Marketing Operating as One Team appeared first on B2B Lead Blog.

4 ways practice human-centered marketing and get better results

Learn how to humanize your B2B marketing automation to get better results and also 4 ideas to be more human in your marketing approach today

The post 4 ways practice human-centered marketing and get better results appeared first on B2B Lead Blog.

How to Improve Marketing Qualified Lead Routing Results

Learn how to distribute and route marketing qualified leads to get better results rapidly includes 7 tips and a checklist

The post How to Improve Marketing Qualified Lead Routing Results appeared first on B2B Lead Blog.

How to get your marketing unstuck and connect with customers

Find out how to get your marketing unstuck so that you can connect with customers better starting with the words you use in messages

The post How to get your marketing unstuck and connect with customers appeared first on B2B Lead Blog.

The Most Important B2B Marketing Metrics for CEOs

Many CEOs struggle to see the ROI from marketing activities. In truth, it's not as obvious as numbers that Sales can provide, but that doesn't mean marketing's efforts cannot be monetized.

Read on for some big-picture questions that marketers must be able to answer to aid in showing Marketing's contributions to overall sales.

The post The Most Important B2B Marketing Metrics for CEOs appeared first on B2B Lead Blog.

Lead Nurturing: 5 Useful Tactics to Get More Opportunities

Lead nurturing is one of those things that’s easy to talk about but hard to do. In this post, I’m going to share how to apply lead nurturing to help advance leads through three stages of your demand generation funnel to get more sales qualified opportunities. Remember this: Our customer’s don’t see our funnels. They […]

The post Lead Nurturing: 5 Useful Tactics to Get More Opportunities appeared first on B2B Lead Blog.

4-step lead generation analysis to optimize sales conversion

Your process of lead generation is no different from any other in your organization when it comes to optimizing to leverage the greatest possible ROI from your leads. Read further to learn more about four steps you can use to aid your lead generation optimization efforts.

How the Halo Effect Drives Demand Generation and Leads

The “halo effect” – when your connections have a direct influence on how you are perceived – is a positive marketing situation when those connections are thought leaders and subject matter experts. This B2B Lead Roundtable Blog post shows you how you can create that positive halo effect and then leverage those connections to drive lead generation.

Bring more innovation to your demand generation now

Do routinely look for ways to drive innovation with your demand generation approach? Or do you feel behind the curve? According to research by Circle Research and B2B Marketing, marketers are evenly split. Half say they’re “old school” while the other half believe their approach is innovative. According to the report, almost all of those […]

Use Conversational Marketing & Sales? Dave Gerhardt on Why You Should and New Book

Meetings, phone calls, and email are important B2B channels but how can you have immediate conversations and drive a more human buying experience? Conversational Marketing is about having one-to-one conversations now to connect with customers and drive leads better. In sum, conversational marketing uses targeted messaging and intelligent chatbots to engage with leads in real-time (while […]

How to improve your account based marketing results

B2B lead generation has had to reinvent itself over the last decade. Sales have always used an account-based approach. Now marketing is getting on board by with account-based marketing. But it’s not an easy road. Here’s why: In the B2B, you’re never selling to an individual. He or she is almost always part of a buying […]

Building B2B relationships with trust and empathy

We have more sales and marketing technology and channels to reach our customers, but they’re increasingly tuning us out. In short: we’re getting more disconnected from customers. Something is missing. Even though our tools have become smart...

Transform Your Customer Journey and Accelerate Growth

Growth for B2B is hard. It used to be that you could accelerate growth with huge customer acquisition. Ramping up your sales and marketing is not enough to sustain growth. Today, the best companies are growing through customer success. That’s why...

Why putting people first in ABM matters

People buy from people, not companies. At its core, ABM is about relationships between people. I was reminded of this while talking with a VP of Marketing who stopped their account based marketing campaigns to “go deep” in a few segmen...

4 Steps to do lead nurturing that helps more customers buy

Find out about lead nurturing. Learn the 4 steps of walking through the buying journey with your customer to help them progress. The post 4 Steps to do lead nurturing that helps more customers buy appeared first on B2B Lead Blog.

How sales hustle and automation hurt customer experience

Sales reps are hustling and using automated tools to move faster. But it can hurt customer experience. Here’s why: You can’t automate trust I registered for a demo account for CRM software. Five minutes later I got a call. Didn’t answer. Wa...

New research: Empathy and solving buying problems

Most of us are solving sales and marketing problems. But instead, we need focus on solving customer buying problems with empathy. Why? Because buying is harder today than ever been. You need to think about what your customer is thinking/feeling. Accord...

Getting sales enablement right to increase results

Sales enablement is intended to help raise performance, but a lot of efforts have backfired due to departmental silos. And now there’s growing gap...

Why customer advocacy should be at the heart of your marketing

Are you connecting with and empowering your customer advocates? If not, you should. Here’s why. Customer advocacy marketing programs help you increase revenue by improving...

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