Brandon Gains
Brandon Gains
Brandon Gains is the VP of Marketing at Referral SaaSquatch. He uses a mix of data, design and development to work on the growth of our company. You can connect with him via email brandon at referralsaasquatch.com or on twitter @brandongains
7 Ways to Drive E-Commerce Referrals
“Oh, I like that! Where’d you get it?” we ask this all the time. Even before the internet, retailers relied upon the goodwill and...
9 Key Customer Lifecycle Stats for 2017
(Source) In 1906, Vilfredo Pareto made the famous observation that just 20% of the Italian population owned 80% of the property. He found this peculiar,...
Demand Generation Strategy in 2017 – What you need to know!
Flashback: it’s 1989. Dusk is falling and an Iowa farmer is staring out over his fields, reflecting upon his situation. It all seems normal...
How to Run Influencer Marketing Campaigns
Do you remember Hammer Pants? I do. The early 90s was rife with outsized, utterly impractical trousers thanks to MC Hammer’s 1990 smash hit, “U...
Increase Conversions with Personalization Campaigns
If you’re striving to implement personalization marketing but aren’t sure of the best tactics, this article is for you. Marketers have long understood personalization as...
Landing Page Optimization Strategy Guide
Landing pages are an essential part of your marketing strategy as your audience moves deeper into your website and explores your products and services....
Create a Complete Loyalty Marketing Strategy
Loyalty marketing is the strategy of doing well for your brand by making good with existing customers. As the customer journey becomes a nonlinear brand...
7 Customer Lifecycle Campaign Examples
Customer lifecycle marketing campaigns are the most effective way to address evolving needs through the customer journey. With a segmented user base, you can...
The secrets of men who share pants – Part two
Part Two: Brands that get it. Spoiler alert: men aren’t into chatting about fashion. In our previous post, we did some field research around men,…
The Beginner’s Guide to Customer Marketing
Customer marketing is the lifecycle strategy that the best companies use to retain loyal customers by delivering on brand values and exceeding expectations every step of the way. Businesses that...
7 Examples of Telecom Referral Marketing
Telecom companies enjoy a strong, steady stream of engaged users via their referral marketing programs. Brand advocates signaling new users with word-of-mouth messaging is...
5 Ways to Optimize Your Loyalty Marketing
Sophisticated consumer buying behavior has created expectations that brands will consistently reward their loyalty. Adopting an omnichannel loyalty marketing strategy is the strongest way to...
7 Financial Industry Referral Marketing Examples
In order to acquire, retain and improve customer experience, referral campaigns are estimated to be in use with as many as 30% of all North...
SaaS Referral Marketing – A Match Made in Heaven
Not all forms of marketing are created equal. Certain channels for SaaS can build a flywheel effect for your company where they organically add new...
Beginner’s Guide to Conversion Rate Optimization
The world of conversion rate optimization (CRO) is full of myths and misleading information. Marketers are so hungry for pearls of wisdom that fresh statistics soon...
27 SaaS Webinar Marketing Examples
Webinar marketing is used by B2B companies to share their industry expertise and start a conversation with prospective customers that are further down the marketing funnel. Let’s take...
Loyalty Marketing Best Practices in 2016
Loyalty marketing has grown increasingly important over the last several years. With the general shift to a membership-based economy, where people are now subscribing...
Mobile Email Campaigns in 2016 – What You Need to Know
While traditional desktop email campaigns have been passed over in favor of other marketing channels, mobile consumer behaviors are prompting marketers to reassess and...
How to Improve Your Retention Marketing Strategy
A successful retention campaign starts even before your first contact with a customer and continues throughout the lifetime of that relationship. It begins with...
Our Comprehensive Guide to Referral Marketing
“Referral marketing is the science of converting customer’s social capital into brand’s economic capital. “ Referral marketing is the only marketing channel that helps...