Brandon Gains

Marketing Attribution Models: 43 Experts Explain How to Choose The Right One (and Mistakes...

A critical part of marketing is knowing which campaigns are driving the most ROI. Only once you have this data can you effectively allocate...

3 Promotional Email Examples Guaranteed to Convert

When it comes to promotional emails, you don’t just want to be – you know – that guy. We all know this guy from somewhere....

What is Loyalty Marketing?

According to B2B International, “54% of B2B marketers said making customers more loyal was a leading business challenge, a 10% increase from the previous...

Product Marketing Strategy: 57 Experts Discuss Key Pillars for Success

“If you build it, they will come.” That line might have worked for Kevin Costner in Field of Dreams, but such advice can be devastating...

What is Lifecycle Marketing?

<!-- --> (Source) What is Lifecycle Marketing? What separates the amateur and the professional salesman? It’s not the car, the clothes, or the coffee. Nor is it the...

29 Digital Marketing Statistics for 2017

The digital marketing industry has been growing for over two decades now and is expected to continue growing well into the future. According to Statista,...

Calculating Churn Rate and 12 Customer Churn Statistics

Repeat customers are the most valuable customers you have. Repeat customers: Are loyal and satisfied Make multiple purchases Talk about your brand Refer your brand to their friends However, maintaining...

Reviewed: Top 10 Customer Experience Software Platforms

Do you remember the story of the princess and the pea? The fairy tale centers around a young woman who’s in line to be the...

What is Coupon Management?

You’ve finally cleared the office and it feels like you just finished a marathon. What a Monday. You’re head’s still be spinning from dashing...

Reviewed: Top 10 Business Intelligence Software Platforms

When it starts to snow, you take notice. After all, each falling flake looks special at the start of a snowstorm. But then what...

What is Social Commerce – Our Collection of Trends, Statistics, and Examples

The rise of online shopping and social media has to lead to the birth of a new type of purchasing behavior that offers consumers...

Top 10 Marketing Automation Platform Reviews

A 2010 hailstorm in South Dakota dropped the largest hailstone in recorded history. It was the size of a soccer ball and weighed two...

7 Premier Bank Referral Marketing Campaigns

Bank referral marketing campaigns are widely adopted because they bring in long-term customers and reward loyal customers. Engaging and retaining existing clients while converting...

The SaaSquatch Guide to Growth Automation

Let’s take a quick step back into 1980. Americans watch helplessly as inflation creeps higher and higher. Purchasing power is going up in flames. Putting...

15 Growth Automation Statistics You Need to Know

There once was an Indiana country boy who called himself “The Hick from French Lick.” Starting at age 13, the rural youth began a...

7 Mobile Marketing Techniques for the Travel Industry

Travel brands understand better than anyone that it’s more fun to live on the move. By adopting mobile marketing techniques, these companies are recognizing consumer...

Growth Hacking vs. Growth Marketing

Lots of Englishmen move from dreary ol’ England to warmer climates. However, none but one of these expats has ever become the most notorious...

12 Terms You Should Know About Growth Automation

(Source) Computers aren’t just for the front pocket of my shirt anymore. Fantasy stories like Game of Thrones are all the rage. Kids two-strap their...

17 Surprising Referral Marketing Statistics

My friend sold swords on military bases for a living. Yes, people actually do that. By swords I mean gigantic blades of stainless steel...

13 Winning Customer Acquisition Examples

Night’s fallen but the big man refuses to stop driving. His blonde companion is asleep in the front seat, quietly snoring into his flannel....

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