Braden Kelley
Braden Kelley
Braden Kelley is an innovation speaker and digital transformation specialist, the author of Stoking Your Innovation Bonfire and Charting Change (Second Edition), a Customer Experience Strategist and creator of the Human-Centered Change™ and FutureHacking™ methodologies.
The Five Keys to Successful Change
My next book, Charting Change, is a followup to Stoking Your Innovation Bonfire and is now available for pre-order. While my first book helped...
Are You Innovating at the Speed of Change?
Mind the Change Gap The world is changing all around us at an increasing rate, and individuals (and yes organizations too) are struggling to cope...
Most Companies Fail to Invest in a Culture of Innovation
Innovation is everywhere. You can’t go an entire commercial break during the Super Bowl or a State of the Union address (okay, sorry, both American...
The Battle Between Push and Pull Marketing
Describing push marketing is easy (or at least it should be). Push marketing is the traditional marketing and advertising seen everywhere. Push marketing starts...
Secrets of an Upside Down Social Web Design
Picking up where 'Rise of the Social Business Architect' (PDF) leaves off, I thought I would examine the world of web design in a...
Innovation is a Team Sport
When it comes to succeeding in business, ideas are great but you still have to get stuff done. When it comes to innovation, it may...
GM Was Right to Dump Facebook Ads
The twittersphere erupted with news of GM's announcement that it was refusing to pay for 2013 Super Bowl advertisements and $10 Million worth of...
Thinking ‘Out of Four Walls’
I had coffee with a frequent CustomerThink contributor recently and one of the topics we discussed was the impact of location on a group's...
The Business Strategy Innovation Diamond (BSID)
It's always fun to surface some classics that the CustomerThink audience will have never seen. Here is one from the archives: I would like to...
What happened to smart advertising?
For a television advertisement to be effective, do you need to lay out everything for the viewer and make it obvious? Or, is an...
Leveraging External Talent for Crowdsourcing and Innovation
How Leading Organizations Manage Their Open Innovation and Crowdsourcing Efforts Although there are simple and cost effective ways to jumpstart your efforts – for example,...
The Emerging Social Business Architect
Download a PDF version of this article The world is changing and needs Social Business Architects. Gone is the epoch of the passive consumer, now...
Avoiding a Social Media Failure
Despite the fact that Twitter has been around since 2006 and Facebook has been around since 2004, social media is still the bright shiny...
The Role of Curiosity in Innovation
I had the opportunity to meet several amazing explorers of land, sea, and space at the announcement of Shell's sponsorship of the XPrize Foundation's...
Exploring for Innovation by Land, Sea, and Space
I had the privilege of being invited to be a guest recently at the announcement of Shell's sponsorship of the XPrize Foundation's exploration prize...
An Open Letter on Innovation to President Obama
"We need to out-innovate, outeducate, and outbuild the rest of the world" – President Obama In reading the stories and quotes from last night's State...
Creating Predictable Innovation Success
I had the opportunity to interview Les McKeown, author of "Predictable Success" recently. Here is text of the interview: 1. Why is innovation so important…
Seth Godin Interview (World Innovation Forum)
I had the opportunity to interview Seth Godin, author of "Linchpin", "Purple Cow", "Tribes" and nine other books, at the World Innovation Forum 2010...
Take These 3 Actions for Innovation
I was recently asked the following question: What are three specific actions that a non-innovative company can take to become more innovative? Sometimes I think…
Don’t Fail Fast – Learn Fast
There is a lot of chatter out there about the concept of 'failing fast' as a way of fostering innovation and reducing risk. Sometimes...