An Interview with Mark Schaefer Conventional marketing wisdom says that communities are a great way to connect with your target audience in an engaging and...
In today’s digital, always connected world, Google too often stands as a gatekeeper between entrepreneurs and small businesses and financial success. Ranking well in...
Tools for Excavating Sources of Next Generation Loyalty Marketers have an overly optimistic perspective on customer loyalty and their implementations of customer loyalty programs. The…
Exclusive Interview for CustomerThink with Mark Schaefer Cumulative Advantage as a concept builds unstoppable momentum for your ideas and your business -- even when the...
Recently I had the opportunity to sit down with Mauro Porcini, SVP & Chief Design Officer at PepsiCo, a multi-billion-dollar American corporation with more...
Starbucks is definitely viewed as an innovator in the loyalty and mobile commerce spaces. Starbucks was one of the first retailers (2008) to successfully launch...
An Exclusive Interview with Jim Kalbach The Jobs-to-be-Done (JTBD) approach offers a unique lens for viewing the people you serve. Instead of looking at the...
An Exclusive Interview with Stephen Heidari-Robinson and Suzanne Heywood I had the opportunity recently to interview fellow authors Stephen Heidari-Robinson and Suzanne Heywood, co-founders of Quartz...
In our digital age, all companies must change how they think, how they interact with customers, partners, and suppliers, and how their business works...
Are you and your organization ready for change? Too often organizations define the change effort they want to pursue without first identifying whether there are...
The first three of ten free downloads from the Change Planning Toolkit™ were focused on change and innovation: Five Keys to Successful Change Architecting the…