Braden Kelley

Designing a Digital Business for the Digital Age

In our digital age, all companies must change how they think, how they interact with customers, partners, and suppliers, and how their business works on the inside. Customer, partner, and supplier expectations have changed, and a gap is opening between what they expect from...

8 Design Thinking Flaws and How to Fix Them

by Braden Kelley and Adam Radziszewski Design Thinking attempts to extract the mindset of a designer, an artist, a creator, or even a child into a series of steps that can be applied to any discipline (even business or politics) to solve human-centered problems. Its...

Building an Insights and Innovation Group from Scratch

Many of you reading this have created or operated innovation or insights programs for organizations of a variety of sizes, or are curious about how to go about it. Operating an innovation program or leading an insights group is definitely much different than creating one....

Eight I’s of Infinite Innovation – Revisited

Some authors talk about successful innovation being the sum of idea plus execution, others talk about the importance of insight and its role in driving the creation of ideas that will be meaningful to customers, and even fewer about the role of inspiration in...

Visualizing a Change Standard

In The Five Keys to Successful Change I highlight five key areas for organizations to focus on if they are serious about building a strong, sustainable capability in organizational change, including: Change Planning Change Leadership Change Management Change Maintenance Change Portfolio Management As you can…

Measuring Change Readiness

Are you and your organization ready for change? Too often organizations define the change effort they want to pursue without first identifying whether there are people, resources, legislation, etc. present that must be in place before the change effort can begin. We will explore the...

Building a Global Sensing Network – The Reboot

When I first wrote about Building a Global Sensing Network I wrote in the specific context of the war for innovation and the need to make sure you’re fighting it outside your organization -- not inside. We looked at how most organizations hire the most...

Designing the Organization for Change

In my last article and the first free download from the Change Planning Toolkit™ on The Five Keys to Successful Change™ we looked at the five different disciplines that must come together to make any organizational change effort (or even a project) successful. They...

Kill the Word Doc – Build a Visual Project Charter™ Instead

The first three of ten free downloads from the Change Planning Toolkit™ were focused on change and innovation: Five Keys to Successful Change Architecting the Organization for Change Building a Global Sensing Network The goal of these three frameworks was to get people visualizing more…

Peeking Behind the Veil of Design

The KitchenAid Craft Coffee Story A company in Dubai is asking me to teach a design thinking and innovation course in May of next year, and this was good synchronicity because I came across the video below recently. https://youtu.be/vKzCE0kaCNc The design process is often very…

The Five Keys to Successful Change

My next book, Charting Change, is a followup to Stoking Your Innovation Bonfire and is now available for pre-order. While my first book helped people identify and remove barriers to innovation, my next book is designed to make the process of planning change efforts...

Are You Innovating at the Speed of Change?

Mind the Change Gap The world is changing all around us at an increasing rate, and individuals (and yes organizations too) are struggling to cope with this ever increasing pace of change. In fact, over the last 50 years the average lifespan of a company…

Most Companies Fail to Invest in a Culture of Innovation

Innovation is everywhere. You can’t go an entire commercial break during the Super Bowl or a State of the Union address (okay, sorry, both American examples) without hearing the word innovation pop up at least once or twice. Companies have added innovation to their company...

The Battle Between Push and Pull Marketing

Describing push marketing is easy (or at least it should be). Push marketing is the traditional marketing and advertising seen everywhere. Push marketing starts with the product or service, identifies the features or benefits that potential customers will find most compelling, and then utilizes...

Secrets of an Upside Down Social Web Design

Picking up where 'Rise of the Social Business Architect' (PDF) leaves off, I thought I would examine the world of web design in a world where the tools of social media are becoming increasingly important and integrated into how business gets done (and even...

Innovation is a Team Sport

When it comes to succeeding in business, ideas are great but you still have to get stuff done. When it comes to innovation, it may be fun to talk about whether someone is innovative or not, or look at what innovation face they wear, or...

GM Was Right to Dump Facebook Ads

The twittersphere erupted with news of GM's announcement that it was refusing to pay for 2013 Super Bowl advertisements and $10 Million worth of advertising on Facebook. Much of the popular press and self-proclaimed social media experts are jumping on the bandwagon and calling GM...

Thinking ‘Out of Four Walls’

I had coffee with a frequent CustomerThink contributor recently and one of the topics we discussed was the impact of location on a group's ability to innovate. At the time we spoke about getting people to think in new ways by getting people to...

The Business Strategy Innovation Diamond (BSID)

It's always fun to surface some classics that the CustomerThink audience will have never seen. Here is one from the archives: I would like to introduce a visual metaphor that the consultants use at Business Strategy Innovation. It's called, predictably enough, the Business Strategy Innovation...

What happened to smart advertising?

For a television advertisement to be effective, do you need to lay out everything for the viewer and make it obvious? Or, is an advertisement more memorable if you let the viewer connect the dots themselves? Here are two examples of television advertisements that promote...

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