Braden Kelley

Building an Insights and Innovation Group from Scratch

Many of you reading this have created or operated innovation or insights programs for organizations of a variety of sizes, or are curious about...

Eight I’s of Infinite Innovation – Revisited

Some authors talk about successful innovation being the sum of idea plus execution, others talk about the importance of insight and its role in...

Visualizing a Change Standard

In The Five Keys to Successful Change I highlight five key areas for organizations to focus on if they are serious about building a...

Measuring Change Readiness

Are you and your organization ready for change? Too often organizations define the change effort they want to pursue without first identifying whether there are...

Building a Global Sensing Network – The Reboot

When I first wrote about Building a Global Sensing Network I wrote in the specific context of the war for innovation and the need...

Designing the Organization for Change

In my last article and the first free download from the Change Planning Toolkit™ on The Five Keys to Successful Change™ we looked at...

Kill the Word Doc – Build a Visual Project Charter™ Instead

The first three of ten free downloads from the Change Planning Toolkit™ were focused on change and innovation: Five Keys to Successful Change Architecting the Organization...

Peeking Behind the Veil of Design

The KitchenAid Craft Coffee Story A company in Dubai is asking me to teach a design thinking and innovation course in May of next year,...

The Five Keys to Successful Change

My next book, Charting Change, is a followup to Stoking Your Innovation Bonfire and is now available for pre-order. While my first book helped...

Are You Innovating at the Speed of Change?

Mind the Change Gap The world is changing all around us at an increasing rate, and individuals (and yes organizations too) are struggling to cope...

Most Companies Fail to Invest in a Culture of Innovation

Innovation is everywhere. You can’t go an entire commercial break during the Super Bowl or a State of the Union address (okay, sorry, both American...

The Battle Between Push and Pull Marketing

Describing push marketing is easy (or at least it should be). Push marketing is the traditional marketing and advertising seen everywhere. Push marketing starts...

Secrets of an Upside Down Social Web Design

Picking up where 'Rise of the Social Business Architect' (PDF) leaves off, I thought I would examine the world of web design in a...

Innovation is a Team Sport

When it comes to succeeding in business, ideas are great but you still have to get stuff done. When it comes to innovation, it may...

GM Was Right to Dump Facebook Ads

The twittersphere erupted with news of GM's announcement that it was refusing to pay for 2013 Super Bowl advertisements and $10 Million worth of...

Thinking ‘Out of Four Walls’

I had coffee with a frequent CustomerThink contributor recently and one of the topics we discussed was the impact of location on a group's...

The Business Strategy Innovation Diamond (BSID)

It's always fun to surface some classics that the CustomerThink audience will have never seen. Here is one from the archives: I would like to...

What happened to smart advertising?

For a television advertisement to be effective, do you need to lay out everything for the viewer and make it obvious? Or, is an...

Leveraging External Talent for Crowdsourcing and Innovation

How Leading Organizations Manage Their Open Innovation and Crowdsourcing Efforts Although there are simple and cost effective ways to jumpstart your efforts – for example,...

The Emerging Social Business Architect

Download a PDF version of this article The world is changing and needs Social Business Architects. Gone is the epoch of the passive consumer, now...

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