Bob Apollo

The Jungle, the Dirt Road, and the Highway…

An experienced VC once described the stages that he saw B2B companies going through as the jungle, the dirt road, and the highway.  During the...

Gartner: Enterprise CRM no longer a priority for CIOs

Gartner have just revealed the results of their annual survey of CIO priorities.  It makes fascinating reading when compared to last year’s report.  IT...

Are you REALLY Customer-Aligned?

What was your 2010 New Year Business resolution?  The one I've been hearing most often from Chief Executives and Sales and Marketing leaders is...

The Keys to Sustainable Sales and Marketing

All the publicity surrounding the Copenhagen Climate Conference has reinforced the world-wide need for sustainable development.  It seems clear that this can’t be left...

5 Key Strategies for 2010…

The past year has proved challenging for some sales and marketing organisations, but others have seized the opportunity to rethink their plans, out-execute their competitors and win...

5 Key Strategies for 2010 from McKinsey, Stanford, and more…

The past year has proved challenging for some sales and marketing organisations, but others have seized the opportunity to rethink their plans, out-execute their...

Stanford research shows that sales grow when quotas are eliminated

Recent research from the Stanford University Graduate School of Business suggests that companies that eliminate bonuses for achieving sales quotas generate more revenues.  According...

What if product marketing saw itself as “problem solving marketing”?

I was reflecting on a thought-provoking blog by Dave Brock, who asked "what would happen if we saw things the way our customers saw...

Sales presentations should be conversations, not broadcasts

How many times have you sat and suffered through a dull b2b presentation, eagerly anticipating the final slide and an end to the relentless...

Why sales should never do win/loss reports…

Win-loss reports can provide remarkably valuable insights into the mind of your prospects and the ways in which they make their buying decisions. But you...

B2B sales: Isn’t it time to help buyers buy?

Successful selling requires a combination of problem solving and change management - simply having the "best" solution won't necessarily get you the order. I first...

B2B sales: how do your prospects approach risk?

Jill Konrath's "Selling to Big Companies" website is a must-read resource for anyone concerned with improving their sales performance.  In a recent blog, Jill...

Are Current B2B Marketing Conditions Causing You to Think Differently?

Nick de Cent, editor of Modern Selling recently asked me if I had any feel for how people are thinking about the economic climate...

McKinsey: Shooting holes in the “Sales Funnel”

The latest McKinsey Quarterly carries a great article on the consumer decision journey - and shoots holes in the now outdated "sales funnel" metaphor....

Solution Selling – Where’s the Problem?

Selling undifferentiated products is tough. Margins are declining, competition is increasing, and the buyer has all the power. Wouldn't it be so much nicer...

Is Your CRM System a Sales Prevention System?

Most sales organisations have some sort of CRM system in place. Many have made significant investments in the system. Yet simply implementing CRM –...

Crossing the Chasm, Eagles, Flocks and the 70% Solution

I was reflecting with a client the other day on the current economic climate, and how hard it was to recruit really good sales...

Time to Brush Up Your Trigger-Nometry!

How confident are you that you truly, deeply understand who your best prospects are, what really matters to them, and how and why they...

The 8 Sources of Sales and Marketing Waste – Updated

Thank you to everyone who responded with your feedback to my earlier blog ("The 7 Sources of Sales and Marketing Waste"). It's clear...

The 7 Sources of Sales and Marketing Waste

Systematically identifying and eliminating waste (or "muda") is fundamental to lean thinking. Waste can be defined as anything that adds no value to...

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