Bob Apollo
Bob Apollo
Bob Apollo is the CEO of UK-based Inflexion-Point Strategy Partners, the B2B sales performance improvement specialists. Following a varied corporate career, Bob now works with a rapidly expanding client base of B2B-focused growth-phase technology companies, helping them to implement systematic sales processes that drive predictable revenue growth.
4 things you could be doing NOW to maximise Q4 sales
It's October already, the 4th quarter has arrived, and the end of the year will soon be upon us. If your organisation is involved...
15 Questions You Must Answer for Every Opportunity in Your Pipeline
Every sales pipeline includes opportunities that are never likely to close, and that - for as long as they remain in the pipeline -...
B2B Sales: Your Most Valuable Prospects Have Tried and Failed
There's been much talk recently (and I've been guilty of some of it myself) about the need to provoke your prospects with new ideas,...
Building a Scalable Business: The Inflexion-Point Blog
These are challenging times for many B2B sales organisations - particularly if you have a high-value, relatively complex product or service proposition that requires...
Research Proves That Most Customers Prefer Certainty to Creativity
How many times has a customer said that they are looking for creative ideas from you? Or that they value innovation? Stop a moment....
Back to basics: is it time to reassess your B2B sales fundamentals?
These are challenging times for many B2B sales organisations - particularly if you have a high-value, relatively complex product or service proposition that requires...
The 7 Essential Foundations of Sales and Marketing Alignment
The latest research by Aberdeen Group, SiriusDecisions, CSO Insights and others suggests that organisations with best-in-class levels of Sales and Marketing Alignment are able...
Steve Jobs: In Praise of Perfectionist Bosses
There's been much discussion - and many words written - about the recent resignation of Steve Jobs as Apple's Chief Executive Officer. As I...
12 Considerations That Should be on Every Chasm Crosser’s Checklist
2011 marks the 20th anniversary of the first publication of Geoffrey Moore's ground-breaking "Crossing the Chasm" - a book which has gone on to...
Since You Are A Person I Trust, I Wanted to Invite You To Join My Network on LinkedIn
I joined LinkedIn on 23rd August 2004, so tomorrow marks my 7th anniversary. As an early adopter, I've seen tremendous benefits from their approach...
Research Proves Formal Management Systems Help Start-Ups Succeed
According to an Accenture Award winning article highlighted in the Stanford Graduate School of Business Knowledgebase, recently-founded companies that adopt structured management systems to...
20 Best Practices all B2B Sales & Marketing Organisations Should Adopt
What separates the top-performing B2B sales and marketing organisations from their also-ran competitors? What are the winning behaviours that enable them to create repeatable,...
Email a Winner, Measurement a Challenge for UK B2B Tech Marketers
According to the latest Technology Marketing Benchmarking Report from the UK's B2B Marketing Magazine, email remains the most effective marketing tool in terms of...
Hubspot and Salesforce Showcase The B2B Social Revolution
I attended a fascinating webinar on Monday on The Social Revolution: Connecting With Today's Customer given by George Hu (@GeorgeHuSF), EVP Marketing & Platform...
B2BSales: Do You Need to Talk More Than Your Prospects Want to Listen?
Have you ever felt a sigh of relief when that unwanted - and probably intrusive - sales conversation finally comes to an end? It's...
How Are B2B Marketers Optimising Their Funnel? (from MarketingSherpa)
MarketingSherpa recently published a fascinating infographic from their upcoming 2012 B2B Marketing Benchmark Study. Their study focused on identifying the most effective strategies and...
The Top 5 Barriers to Better Sales Forecasting
Missing even a single sales forecast can be a painful experience for everyone involved in the process – from salesperson to manager to shareholder....
Miller-Heiman: What Can You Learn From Your Top Sales Performers?
Most sales managers have a pretty clear sense of who their top sales performers are. But according to the latest Miller-Heiman study, few companies...
B2B Marketing: Time to Bring the Digital + Physical Worlds Together?
If you were to listen to the siren songs of the social media charlatans, you might think that conventional B2B marketing tactics are dead...
B2B Sales and Marketing: Is Misalignment Taking 10% Off Your Sales?
Improving sales and marketing alignment has been at or near the top of many CEO's "to do" lists for years. But it's sometimes been...