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Author Archive | Bob Apollo

Crossing the Chasm – moving up through the gears

Blog post by on April 15, 2014

One of a series of articles celebrating the lasting impact of “Crossing the Chasm” It’s more than 20 years since Geoffrey Moore published the first edition of “Crossing the Chasm”. Since then, it has become a classic, …

Don Draper and the new sales 101

Blog post by on March 7, 2014

If you ever questioned whether marketers could teach sales people anything about selling, I urge you to watch one of my favourite Don Draper moments. If the video isn’t displayed below in your copy of this email, …

Amazon’s shamefully shoddy strategy

Blog post by on February 27, 2014

Over the years, I’ve found much to admire about Amazon. They have generally made it easy for me to buy from them, and on the rare occasion they have messed up, they have always been quick to …

Crossing the Chasm and the mitigation of risk

Blog post by on January 30, 2014

When Geoffrey Moore’s “Crossing the Chasm” first appeared 20 years ago it became an instant hit and an inspiration to successive generations of technology marketers. In fact, I can’t think of any single book that has had …