Bob Musial

Nine words you don’t ever want to hear from a client

Tim Gouw photo Remind me again. What do you do for me? Oh, oh. Those are alarm words you definitely don’t want to hear...

14 Tips for effective client and prospect proposals.

“This proposal is pretty good, right Bob?” But that wasn’t the first thing the EVP of Marketing asked me. Before that she’d said... Take...

Never underestimate the value of this Customer Journey.

There’s a lot written about the Customer Journey and touchpoints related to understanding the Customer Experience. Here’s one customer journey, a physical one, worth...

“A value guide to hidden client revenue-generating opportunities.”

Actually, it’s more like “buried” revenue-generating opportunities. But please, read on. Congratulations. You made the sale. Rang the bell. You proved...

Six ways to attract and keep your client’s attention.

First of all...you don’t need to shout. I recently read an article on jury behavior research. It indicated 80% of jurors make up their minds...

Three words that will improve you business.

Can you name three key words that will improve your business? No, not Search Engine Optimization Not Customer Retention Management either. Definitely not Inbound Marketing. (OK, that's...

“Humor in sales and customer retention? You gotta be kidding me.”

Actually, I’m not. Is it OK to use humor in a professional environment when you’re trying to connect with prospects? Or how about with clients?...

Watch Your Language

It started innocently enough. My former colleague had made an error,...

Eat. Get your car washed. Improve customer loyalty.

I live in a small town. Like most small towns, this one has a coffee shop. It’s an old-fashioned one. Kind...

Insights to be learned from standing in line.

Good news...you’re next. Bad news...you’re next. Because I do business development, I’m always observant when it comes to sales and customer experience situations. ...

What my Harley-Davidson taught me about loyalty

When I was...well never mind, it was a pretty long time ago. Anyway, at that time I had a Harley-Davidson (that's it above). Bought...

New Posts