Bruce Kasanoff
Bruce Kasanoff
Managing Director of Now Possible, was cited by The Chartered Institute of Marketing among their inaugural listing of the 5 most influential thinkers in marketing and business today. He is an innovative communicator who has a track record of working with highly entrepreneurial organizations.
The Value of Tinkering Around
People wonder how I've managed to generate over 2 million views on Slideshare, and many more on LinkedIn. The answer? By tinkering around. For example,...
How to Get 2 Million Views on Slideshare
Last June, I decided to invest some effort in sharing my ideas on Slideshare, where professionals display a wide range of presentations, infographics and...
How I Hire: Keep Takers Away from Customers
Earlier this summer, Adam Grant sent me a copy of his book, Give and Take. I read it in one night, and realized that...
How to Get Ahead: Lie, Cheat and Steal
For nearly 20 years, I've been listening to various theories about why companies have been so clueless in serving the needs of their customers......
Chat about iBooks with a Computer
This is a fictionalized version of an Apple.com chat You are chatting with Stephanie, an Apple Expert. Stephanie: Welcome to Apple! How's it going? You:…
Seven profitable opportunities for sensors that could reshape our world
Sensors can make your house more efficient, cars safer, ads smarters, and they'll make the next generation of entrepreneurs a tidy profit in the...
Are Re-marketing Ads Creepy or Convincing?
Jeff Finkelstein, founder of Customer Paradigm, was kind enough to engage in the following Q and A with me about the practice of "re-marketing,"...
Smart Glasses Will Be to Smart Phones As PCs Were to Mainframes
When you replace your smartphone with smart glasses – and you will – the leap will be far bigger than when the world replaced...
We Want to Suck Your Wallet Dry
(3rd in a series of articles on UnderBranding) – In the mid-90s, I was on the IBM account at Ogilvy, during the period at...
Brands Are For Employees First, Not Customers
(2nd in a series of articles on UnderBranding) – As Michael Hinshaw and I outlined in Smart Customers, Stupid Companies, the disruptive force of...
Rejuvenate Your Brand with UnderBranding
(First in a series of articles on Underbranding) – Let's face it, conventional branding practices are no longer enough. For several decades, the foundations...
Creepy or Convenient Personalization?
Natasha Singer's NYT article has me thinking again about how long it has taken for companies to get even a basic understanding of personalization's...
Think like a startup, or else
No matter whether you have 100,000 employees or 22, you have to think like a startup. The wave of disruptive innovation headed at us dwarfs...
Facebook Was Stupid to Go Public
This article originally appeared on Technorati. Contrary to what people say, going public is the dumbest thing a hot technology company can do. Facebook will...
Invisible Sensors
Imagine a house that has no visible security – no motion detectors or cameras – but that knows when someone is in the living...
Three Ways to Look at Innovation
Disruptive innovation will push your company to more precisely segment its customers and then develop new services for each segment. The opportunities to do...
How to lose $250,000 in sales
Chris Zane opens his insightful book, Reinventing the Wheel, as follows: How much is one customer worth to your business? For me, it's $12,500. That...
Going solo – are companies becoming obsolete?
Here's a fascinating comment by Doc Searls, in response to a post by VC Fred Wilson. First, Doc's reaction: What he is saying is that...
Chatting about iBooks 2 with a computer?
(Apple.com chat, November 12, 2012) You are chatting with Stephanie, an Apple Expert. Stephanie: Welcome to Apple! How's it going? You: The Mac App Store…
Mission Impossible: Customer Service
Your mission, Jim, should you choose to accept it. Jim, you know the drill. Press the button above, and listen to your message, then read...