Brian Kardon
Brian Kardon
Brian is the CMO of Lattice Engines, a predictive analytics company that delivers data-driven business applications that help companies market and sell more intelligently. He is responsible for demand generation, thought leadership, and integrated marketing programs. Prior to Lattice Engines, Brian was CMO of Eloqua, where he led their explosive growth and leadership in the Revenue Performance Management sector.
The Curse of Abundance: How Mindjet is Using Predictive Analytics to Improve Conversions
For some companies, one of the main challenges for marketing is the "curse of abundance." But wait, how can too many leads ever be...