Ben Taylor

Top 5 Things Sales Professionals Want in a Sales Academy

Sales professionals have an ever-expanding array of digital tools at hand. However, these digital solutions are not helping to the extent many expected. In fact, research from Accenture found that many sales professionals believe that “they have too many sales tools.” The problem: increasing...

Escorting Your Customers Through the Buying Journey

When your customer embarks on the path of making a purchase the road ahead is often long and complex. Information overload, a changing cast of stakeholders, and the pressure to deliver results makes overseeing a buying decision overwhelming. Instead of a straight line, the...

A Strong Prospecting Strategy Starts with a Customer Focus

As a sales leader, you already know that customers’ buying behaviors and preferences have changed, and this shift means that sales organizations must re-evaluate the way that they engage customers at every point in the sales cycle, including prospecting. Here, we, at Richardson Sales Training,...

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