Ben Mizes

Top 3 Marketing Innovations in the Real Estate Industry

Credit: SFIO CRACHO The real estate industry is built on people and relationships, but new technology and a larger slice of home buyers using it to help them purchase a home has changed the game — and its not just millenials. If you’re not embracing…

Marketing to Millennials? It’s Time to Divest From Facebook Ads

Credit:fizkes https://www.shutterstock.com/g/fizkes The conventional wisdom is that Millennials and Generation Z are earnest, open, and optimistic, and that may be true to some extent. But recent studies have shown that when it comes to marketing, they’re considerably more cynical than we realize. Of course, they…

How to Create Trust With Your Customers From Lead to Close

Credit oneinchpunch https://www.shutterstock.com/g/oneinchpunch One of the most common mistakes businesses make is to look at their customers from a transactional perspective: what do I have to give them, in order to get what I want? This sets a tone that’s entirely too adversarial. Business isn’t...

Digital Marketing: A Modern Day Balancing Act

After decades of Baby Boomer dominance, Millennials are becoming the main force in the economy, with Generation Z following closely behind. Millennials alone comprise over a quarter of the U.S. population, and members of Gen Z are on track to make up 40% of...

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