Home Authors Posts by Bassam Salem

Bassam Salem

Bassam Salem
Bassam Salem is responsible for marketing and data sciences, implementation, service, delivery, and customer success at MaritzCX in addition to his responsibilities as Chief Operating Officer. He has worked with many leading-edge technology companies such as Omniture, Siebel Systems, IBM, Attensity, and Phillips Electronics. With over 25 years of experience in enterprise software and the cloud space, Bassam has effectively led diverse teams of all sizes internationally. Bassam holds three international patents and is an active business and technology blogger. He is passionate about mentoring others and sits on a number of civic, non-profit and start-up technology boards.

The 5 Segments of Your Social Network

It strikes me that, when looking at your social network, a surprising reality emerges: a very small minority of people in the network are responsible for...

The Anatomy of a Successful CX Program

Running a modern customer experience (CX) program has come a long way in sophistication and effectiveness from the days of paper surveys, manual reporting,...

4 Core Values of Any Great Company

In my post discussing the stages of companies, there’s a significant transformation that occurs in stage 2 (“the process-focused company”), a key to which...

Measuring What Matters: Choosing Metrics That Drive Performance

In business, we frequently say, “you can’t control what you can’t measure;” or, better yet, “you get what you measure.” We thus invest...

A Customer in the Hand Is Worth Ten in the Bush

Three Reasons Why, In SaaS, Customers Really Are the Drivers of Revenue & Growth Yes, every new company starts with no customers and...

The 4 Ingredients of a Great Customer Experience in the Cloud

Of what do you think when you hear the phrase ‘customer experience’?  Most immediately presume a reference to the interaction a customer has when...

New Posts