Babar Khan
Babar Khan Javed
Babar Khan Javed is a brand journalist. He is a post-graduate of "Squared", Google's highest qualification for marketing strategy. His work has appeared in peer-reviewed journals such as Market Leader, Consulting Magazine, Global CMO and Brand Quarterly. He is interested in the dynamics of advertising including industry topics such as how media is being transformed by technology. He can only be reached at [email protected] and responds within 24 hours.
What does the Rise of Ad Tech mean for Publishers and Agencies? Q&A with CMO of Epom
According to the IAB, more than two-thirds of marketers and agencies are expected to increase their digital ad spend, which has prompted many ad...
Is Social an Effective Tool for B2B Marketers? Q&A with the CMO of Shareablee
Social media is, perhaps surprisingly, a powerful tool for B2B marketers. Today, we’re just beginning to realize its potential – and not just LinkedIn,...
How Big Data Inspires ‘Contextually Relevant’ Creative Thinking
Imagine the "Amazing Race" mirroring campaigns that banks can launch with the transaction history of their customers. Is transaction history not simply, purchasing preference?...
Doubling eCommerce Conversions in Fashion Apparel
In the last quarter, EGO's cost of customer acquisition has been cut in half with conversions rates nearly doubling. These outcomes are of course...
Ephlux’s CEO predicts Health providers can lead customer centricity by 2015
Earlier this year our North American counterparts at Ephlux unveiled the CX Cloud, a middle-ware integrator that merges customer facing tech with that of...