Babar Khan

Top 9 Ways The Internet is Disrupting Business As Usual

Metcalfe's law states that the value of a telecommunications network is proportional to the square of the number of connected users of the system (n2). In the last twenty years, the internet has gained a reputation for disrupting business as usual and shattering the...

The Shady Side of Programmatic Advertising

In my experience, advertisers are unaware of what programmatic advertising is and how it is monetized. According to these findings from the Association of National Advertisers, a typical advertising agency that is making or orchestrating a digital media buy is eligible for a 6% commission...

6 Step Checklist for Omnichannel Marketing Success

An omnichannel marketing experience is a bit of a contradiction for some because it is often spoken of as a short-term tactic, while its name is implicitly about having a constant omnipresence over the targeted customer. One of the best long-term examples of omnichannel marketing...

5 Technological Changes to Capitalize By 2020

Last week our CTO postulated how machine learning would disrupt transactions to have a ripple effect across industries. Today I posit that there are five technological changes that expedite the path to entrepreneurship. Lowered Barriers to Entry In the 90's it cost at least US$…

3 Tactics to Maximize Influencer Marketing ROI

It also goes without saying, that Snapchat is not the only social network for influencer marketing and that brands should choose the medium that not only represents the destination of its audience but also mirrors to brand voice. Social media influencers like Amanda Cerny represent...

7 Trends Shaping the Future of Marketing

Every year, the Northwestern University in Qatar conducts a survey titled "Media In The Middle East". The future survey released this spring included a wide-ranging study of media industries in the MENA region including film, television, music, digital media, newspapers, advertising, and more. The authors...

3 Predictive Analytic’s Challenges in 2017

Like oil, information is worthless in its original form. By refining, distributing and gaining commercial value from it, information can aid companies in predicting future events. Like most developments in the data economy, predictive analytic's is not without its own set of challenges. If you're…

How Digital is Perturbing Archetypical Business Models

On the 20th of September 2016, Google made an announcement: content creators in Pakistan would now be able to monetize on their songs, covers, vlogs, skits, documentaries and more on YouTube. The announcement represents one of the final keys necessary to ensure creative’s continue...

Five Habits of Modern Marketers

At the DigiMark conference held in Karachi this year, brand and agency marketers from within and outside the country repeatedly cited Tom Goodwin’s observation that Uber owns no vehicles, Alibaba has no inventory, Airbnb owns no real estate and Facebook creates no content. One...

3 Ways Brands are Using Snapchat

With over a hundred million daily active users contributing to ten billion views daily, Snapchat has emerged as a social media platform worthy of a brand’s involvement. Raising Purchase Intent Coaches and MVP’s from the winning team at the Superbowl only dread one moment -…

Samsung CMO launches Online Marketplace for Offline Advertising

The decision to adapt and evolve is something that every entrepreneur needs to make at some point in life. In replicating successful business models, Pakistani entrepreneurs who have thrived are the ones who innovate in accordance with the market realities and true consumer behavior, especially in lieu with...

Building a Mobile eCommerce Strategy

The year 2016 will be remembered as the beginning of the migration from desktop-first to mobile-first design and development. In many emerging markets the bulk of eCommerce is still funneled through desktops, the number of transactions executed through smartphones is increasing constantly. Mobile will...

How Data Science is Revolutionising eCommerce

Recognizing that data is the future is one thing, making sense of it is another. Harnessing it to create memorable customer experiences is a whole new challenge. Companies the world over are now exploring methods to sell across platforms that were initially vertical-focused. So when...

How Adjust is Solving The Billion Dollar Question in Advertising

It wasn't surprising to see that once again, app fraud was one of the most talked about topics this week at the Mobile World Congress And for good reasons too. Various companies have found that 5% of ad spend goes to fraudulent sources, which can...

How to Get the Most from Instagram as a Business

Instagram now claims to have over 400 million active users, 75% of whom are based outside the US. In terms of user engagement, the social network claims that in one day, users will generate 80 million pictures and like content 3.5 billion times. This...

Why Marketing, Sales and CS Departments Will Soon Become Non Existent

Would you like to open an account with Bank Al Habib? Here's your path to purchase: 1 - physically visit an outlet 2 - fill out a physical form 3 - hand over your documents 4 - be informed that they'll snail mail you some documents…

Understanding CJM: Behind United Arab Bank’s Digital Marketing

In what is considered a rare honor, Facebook recently featured a successful BFSI campaign from United Arab Bank on its Facebook for Business page. Impressed, I publicly questioned Kristine Lasam, of Pink Entropy about the nature of the customer journey funnel and lead engagement...

What RelayRides, Airbnb and Skype have in Common

The three elements of a business model are value creation, business logic and profit model. Value creation model describes how the ventures creates and delivers value to its customers including the product, target customers, value proposition, where the venture is positioned within the value...

Are Modern Marketers Equipped for the Dynamic Age? Q&A with Shopistan

Last month, Econsultancy published a report titled "Marketing Pain Points and How To Overcome Them", produced in partnership with SmartFocus. It ranked 17 pain points experienced by marketers, with a diagnosis and suggested remedy for each problem. In order to understand the issue on...

How are consumers protected in a programmatic age? Q&A with EVP of VivaKi

According to the IAB, more than two-thirds of marketers and agencies are expected to increase their digital ad spend, which has prompted many ad tech companies like G&R and Vivaki to seek new ways to stand out in a crowded media landscape. We spoke...

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