Babar Khan

Top 9 Ways The Internet is Disrupting Business As Usual

Metcalfe's law states that the value of a telecommunications network is proportional to the square of the number of connected users of the system...

The Shady Side of Programmatic Advertising

In my experience, advertisers are unaware of what programmatic advertising is and how it is monetized. According to these findings from the Association of National...

6 Step Checklist for Omnichannel Marketing Success

An omnichannel marketing experience is a bit of a contradiction for some because it is often spoken of as a short-term tactic, while its...

5 Technological Changes to Capitalize By 2020

Last week our CTO postulated how machine learning would disrupt transactions to have a ripple effect across industries. Today I posit that there are...

3 Tactics to Maximize Influencer Marketing ROI

It also goes without saying, that Snapchat is not the only social network for influencer marketing and that brands should choose the medium that...

7 Trends Shaping the Future of Marketing

Every year, the Northwestern University in Qatar conducts a survey titled "Media In The Middle East". The future survey released this spring included a...

3 Predictive Analytic’s Challenges in 2017

Like oil, information is worthless in its original form. By refining, distributing and gaining commercial value from it, information can aid companies in predicting future...

How Digital is Perturbing Archetypical Business Models

On the 20th of September 2016, Google made an announcement: content creators in Pakistan would now be able to monetize on their songs, covers,...

Five Habits of Modern Marketers

At the DigiMark conference held in Karachi this year, brand and agency marketers from within and outside the country repeatedly cited Tom Goodwin’s observation...

3 Ways Brands are Using Snapchat

With over a hundred million daily active users contributing to ten billion views daily, Snapchat has emerged as a social media platform worthy of...

Samsung CMO launches Online Marketplace for Offline Advertising

The decision to adapt and evolve is something that every entrepreneur needs to make at some point in life. In replicating successful business models, Pakistani...

Building a Mobile eCommerce Strategy

The year 2016 will be remembered as the beginning of the migration from desktop-first to mobile-first design and development. In many emerging markets the...

How Data Science is Revolutionising eCommerce

Recognizing that data is the future is one thing, making sense of it is another. Harnessing it to create memorable customer experiences is a...

How Adjust is Solving The Billion Dollar Question in Advertising

It wasn't surprising to see that once again, app fraud was one of the most talked about topics this week at the Mobile World...

How to Get the Most from Instagram as a Business

Instagram now claims to have over 400 million active users, 75% of whom are based outside the US. In terms of user engagement, the...

Why Marketing, Sales and CS Departments Will Soon Become Non Existent

Would you like to open an account with Bank Al Habib? Here's your path to purchase: 1 - physically visit an outlet 2 - fill out a physical...

Understanding CJM: Behind United Arab Bank’s Digital Marketing

In what is considered a rare honor, Facebook recently featured a successful BFSI campaign from United Arab Bank on its Facebook for Business page....

What RelayRides, Airbnb and Skype have in Common

The three elements of a business model are value creation, business logic and profit model. Value creation model describes how the ventures creates and...

Are Modern Marketers Equipped for the Dynamic Age? Q&A with Shopistan

Last month, Econsultancy published a report titled "Marketing Pain Points and How To Overcome Them", produced in partnership with SmartFocus. It ranked 17 pain...

How are consumers protected in a programmatic age? Q&A with EVP of VivaKi

According to the IAB, more than two-thirds of marketers and agencies are expected to increase their digital ad spend, which has prompted many ad...

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