Axel Schultze

A whole new CRM Generation is coming

I just had the chance to get some insights about the very latest CRM technology Here is what the next generation CRM system looks like: 1)...

Authenticity – the power of making mistakes

Shall executives write their own blog - in particular with a style like mine? YES, the text below is English! Cna yuo raed tihs? Olny...

Social Media ROI

In search of a robust method for Social Media ROI we started with social media's closest ancestor "marketing" (feels like the evolution from ape...

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