Axel Schultze

What are the skills of a CEM Leader?

I was following an interesting and equally disappointing conversation on LinkedIn about what Customer Experience Leaders need to have. It was all most all...

Social Media ROI – why do you even care?

ROI = Return on investment. Now, what do you invest in? Technology: LinkedIn - it's basically free Twitter - It's free YouTube - It's free Facebook Fan Page - It's...

5 things to consider with Social CRM

-> Cold calling, email shots, lead nurturing... Is this still part of your sales process? -> Customer qualification, needs analysis, solution exploration... Is this also still part...

Social Media Academy 2010 – and a new site

We will start 2010 with an all new website and blog.The new site is based on a blog technology with integrated website pages for...

Business Week sold for $5 Million

Another victim killed by advertising cancerIt was one of the most respected business magazines. It was sold because the rapidly decreasing advertising revenue could...

DELL, success story or flop?

"DELL makes millions on Twitter" how cool is that. OK sounds cool and as a social media guy I can take a success story...

10 +1 Trends and changes for the social web 2010

1) Twitter becoming the leading NEWS systemTwitter will change quite dramatically. It will become the world's dominant News aggregator and distributor. As such the...

Education, Certification & Democratization Of Knowledge

There has been a lot of discussions recently about the social media education and certification programs and who has the "right" to certify. I...

Social CRM – a dead end?

I just read a few articles about sCRM. One was a post on a blog where the blog doesn't allow comments (very social). The...

Surveys, customers and Listening 2.0

It is really great that you care about your customers. You do surveys, you listen to what they say when you have them on...

Where to start in Social Media? A fresh look from a different angle

After discussing and consulting with probably 100 executives in all industries the number one reaction has been:"I get it, I know we gotta do...

Social Media Academy founder on SmibsTV

Provided by SmibsTV

70% of Fortune 500 are engaged in Social Media

We just did a quick research to find out why businesses are not engaged in social media like many social media insider suggest. So...

Social Media Tools Week – A social media case in itself.

The Social Media Tools Week is an interesting event not only because it shows the latest social media tools and it's application but interesting...

What is “social selling”?

How much more salesy can you get? How much harder can you beat your sales force? How much more pressure can you put onto...

The End of Face to Face or Phone Introductions

Just recently I was part of an interesting discussion. My friend "Joe" (name is changed by the author) just didn't want to even know...

FTC helps to stop the new Blog ‘BS’

The FTC (Federal Trade Commission) took action and will require that writers on the Web clearly disclose any freebies or payments they get from...

Tele Sales versus Social Sales – first performance comparison

Social media is all OVER - BUT still not IN the sales departments. While there is a lot of noise around social media there...

Why should anybody use Twitter?

One reason to why not how, you should consider using Twitter. There are an estimated 25,000 posts and comments how you can use Twitter, how...

Where are YOU in the social media molt process?

Social Media Infancy Trial and error - people believe everything and do everything with care. Shy, not mature steps, better not say anything, read often...

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