Axel Schultze
Axel Schultze
CEO of Society3. Our S3 Buzz technology is empowering business teams to create buzz campaigns and increase mentions and reach. S3 Buzz provides specific solutions for event buzz, products and brand buzz, partner buzz and talent acquisition buzz campaigns. We helped creating campaigns with up to 100 Million in reach. Silicon Valley entrepreneur, published author, frequent speaker, and winner of the 2008 SF Entrepreneur award. Former CEO of BlueRoads, Infinigate, Computer2000. XeeMe.com/AxelS
No more customer centric – no longer the customer owns the conversation.
I know, being customer centric sounds good. It is supposed to make the customer and the internal team think there is nothing more...
What is a sales lead in 2010?
Sorry - I don't have an answer. But maybe you can help? In my recent post the end of lead management Andy Rudin suggested we...
Social Selling Part II
In part I we explored the rapidly widening of the gap between the two in the last 5 years and how consumer and corporate...
A Zero Budget Social Media Start
You don’t need a strategy, you don’t need an education, you don’t need a budget – to discover what social media means to your...
Can you verbally explain how a piano sounds?
Now try to tell me how social media works. Stop Evangelizing Social Media About 200 Million people said it and about 99% of business leaders…
If You Were Presenting Social Media To Channel Executives, What Benefit Would You Stress?
Guest post by Mike Dubrall Despite the popularity of social media at the street level, many channel organizations have been holding back. Slowed by a...
The end of lead management
I know this sounds crazy. And people who know me may even ask if this is a faked identity. No - it's me. Here...
Social selling – Part I
For sales people, the social web is a blessing. If sales is all about connections and relationships, then social media is the best invention...
24 Ways To Build A Social Business
While the following examples are based on the experience with the social business applications from Xeesm, it demonstrates in an interesting way how businesses...
Social Media Law & Law Enforcement
This post was inspired by an Australian Law Firm raising the question for Social Media Laws – given a series of risk that were...
Internet Stats you gotta see
JESS3 / The State of The Internet from Jesse Thomas on Vimeo.
Are you open minded? Do the test:
Can yuo raed tihs? Olny 55 plepoe out of 100 can. i cdnuolt blveiee taht I cluod aulaclty uesdnatnrd waht I was rdanieg.The phaonmneal pweor...
A Social Media War Story
2008 - One morning… … a small group of sales and service people from Company-Red realized that they could go to Facebook, LinkedIn, Yahoo Groups...
Partner Collaboration 2010
Indirect partner channels contribute over 65% of the overall business in the tech industry. Vertically or geographically focused integrator, reseller, consultants and other experts...
The Principle Of Social Selling
Much has been said about sales in the social web. All the way to “the end of sales”. The ever selling species may have...
Your sales process is old and it sucks
* Lead qualification is nonsense because there are not enough leads. * Cold calling is less and less effective as nobody returns the call. *…
Social Media For Business – Take 2
Just a few days ago we presented why John Chambers (Cisco), Tony Hsieh (Zappos) and Richard Branson (Virgin) are engaged in Social Media. Every...
What leaders do with social media – February 3rd
Why is Tony Hsieh Zappos CEO (online shoe dealer), John Chambers, Cisco CEO (high end network equipment) or Richard Branson Virgin CEO (travel) so...
Educational needs of Social Media
What are the educational needs of Social Media Marketing? 1) Social Media MARKETING is only one aspect of social media. That said – it is...
Sales Process 2010
The one thing many Social CRM architects forgat to think about is to redesign the sales processes to correspond with the way people buy...