Axel Schultze
Axel Schultze
CEO of Society3. Our S3 Buzz technology is empowering business teams to create buzz campaigns and increase mentions and reach. S3 Buzz provides specific solutions for event buzz, products and brand buzz, partner buzz and talent acquisition buzz campaigns. We helped creating campaigns with up to 100 Million in reach. Silicon Valley entrepreneur, published author, frequent speaker, and winner of the 2008 SF Entrepreneur award. Former CEO of BlueRoads, Infinigate, Computer2000. XeeMe.com/AxelS
Social Media and Sales
Talk is cheap. You need to turn conversations into actions, not just interactions with your customers and prospects. In this case study, learn how...
Social Business is crossing the chasm
I just came back from Australia where I spoke on several events about Social Business, it’s evolution and where we go in the next...
Social Media – Counter Intuitive Part I
Many things in life are counter intuitive – social media is one of them. Strategy Development For every important business task it is wise to…
Is Apple Unstoppable? My recent customer experience story
I really liked Apple. I have an iPhone and an iPad. But the most recent experience made me think: how far can they take...
Nice spam prevention on LinkedIn
Most of us noticed that LinkedIn groups are often times as bad as your email inbox – full of spam. No more conversations just...
Social CRM strategy – counterproductive
There are a lot of discussions and endless posts about Social CRM being a philosophy, a strategy and other esoteric viewpoints. Hmmm – why...
Social Media Mistake #1
We see too many “social media marketing campaigns” fail. Worst of all: Agencies who developed those “campaigns” even continue to promote those as success...
My tire dealer’s Social CRM
My tire dealer (Western Tire) and my local car dealer are using social media in an innovative way - different from what people may...
The Social Business World Has Changed – Again
The social business is rising and it is rising fast. Social media itself has changed dramatically in the last 7 years (see my review)...
Social CRM in 140 characters
#SCRM Empower sales teams 2 strengthen relationships, understand needs, collaborate across company boundaries 4 predictable mutual success. A lot has been said about Social CRM...
Taking Social CRM theory and putting it into practice
The Xeesm team and their partners do about one Social CRM implementation per week right now and here is their experience: 1. Who owns social...
Top 50 Most ‘Social’ Firms HOAX
The Huffington Post reported recently the “50 Most Social Firms“. And like many “fast reader” people read the headline – then the list –...
A new “Social Divide” and its four factors
After the digital divide – I see a new “social divide” and it is rapidly widening. Social media is not something you “install” and...
Social Business goes mainstream
Do you still believe business leaders don’t get it and want to give some good advice? Think again. Last week I spoke in front...
7 Years Social Media Experience
Seven years ago Konstantin Guerke, one of the LinkedIn co-founders invited me to join LinkedIn. I had no idea what he was talking about...
Working with a social CRM system – first review
Our sales team of 10 (internal and external) spends on average 2-3 hours, and sometimes 8 hours a day in the social web. ...what a...
Social CRM – for the Agile 5000 only
Traditional cold calling, email blasting sales teams, who believe that their customers are not in the social web anyway and only want a better...
Making a *decision* to leverage social media or not
In this post I’m not advocating social media – I’m advocating making a decision. Here are 4 steps to be able to make a decision...
What is your “social age”?
I'm a big advocate for "Social Media has no age categories". I have friends who are much older than I and super involved. And...
A Social CRM blue print?
This first attempt to define sCRM is written in the spirit of Paul Greenberg's recent key note at SugarCon : "It's time to talk...