Axel Schultze

What do you expect from Google’s CEO?

Google CEO Larry Page made a bold move to encourage his team to get social. This is remarkable and the responses so far are...

LinkedIn IPO – Why it may fail why it may be a super success

This will be a very interesting IPO from a variety of perspectives: 1) The first US Social Media IPOIt's an important indicator for other IPO's....

Social Media Strategist – Role and Responsibility

There are quite some controversial discussions about the role of the social media strategist. Similar to social media itself, when people don't understand, their...

Infographs – Examples – Future

An Infograph is an extraordinary way to tell a story with one picture. Van Gogh did it some hundred years ago and cave man...

A Social Media Strategy Story – 3 years in the making

It all started with a surprise project in 2008 – I wrote about it on my personal blog and on some public blogs like...

Amazing Social Media Presence Report

When we talk about social media, we often reduce it down to Facebook, Twitter and LinkedIn. But the 2010 presence report from over 100,000...

You will not be out of business if you ignore social media

You probably hear this once a day: "If you are not in the social web – you will soon be out of business" –...

500 leads in 5 hours – how cool is that?

2010 was the year were businesses entered the social web. And of course not everything was a good experience. Many just pumped their "message"...

The high risk business model of “Free”

On another post here about strategic social business tools 2011 Sean Bell asked a challenging question: "Why do I believe that free (mostly meaning...

20 Strategic Social Business Tools for 2011

2010 marked an important milestone in the young social media industry. Mainly because businesses began to leverage social media to be closer to their...

Social Media and Advertising Agencies?

Advertising is when one throws something at a mass and hope they listen.Social media is when many throw something at one and hope that...

Social media start for your boss

If you need to help somebody starting in the social media world you will notice three things:1) The more convincing you do the higher...

User generated’ Chief Marketing Officer

'User generated' Chief Marketing Officer' was the recommendation of a reader when Heineken announced they will replace their current CMO – the third in...

The new role of the “middle man” in the social web

I have the pleasure to talk about social media empowerment at this year's Xchange for Tech Innovators in Las Vegas today. The past years...

ASP – MSP – SaaS – Cloud Reloaded

In the 80's people discussed replacing Mainframes with PCs. It didn't happen - now 30 years later the mainframe business is as vital as...

Sales has a new beginning – Demand Generation 2.0

So here is an interesting story of a security products company that is using social media - no, not in marketing - but in...

When the social media bubble burst

Dick Lee asked today in LinkedIn: "We rarely see people as enthused as they are over social media. Among those recent rare times are:...

The Social Media Strategy Framework

In times where 60-80% of purchase decisions are based on recommendations, the best leverage of social media is making sure you are part of...

Customer Experience vs. Profitability

Most teams are trying their very best to make customers happy. Some are more lucky than others to get some executive buy-in. Often times...

Off of email by 12/31/10

After 25 years of using email, we try to remove email from our business communication portfolio by end of this year. We removed fax...

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