Alyson Stone
Alyson Stone is Content Director for Pipeliner CRM, a sales pipeline management tool built by salespeople for salespeople.
Customer engagement is not about sending out the most emails in one day. Productivity is important, but overload may lead recipients to “emotionally unsubscribe.” As...
We gathered some important new information from recent studies and reports about CRM present and future, CRM ROI, and the resurgence of emotional marketing,...
You know one of the words universally associated with success that we don’t hear enough? Initiative. Merriam-Webster likes to describe this word, firstly (and...
For Kurt Shaver of The Sales Foundry, Nimble has quickly established itself as his favorite Social Relationship Manager. Recently he interviewed our CEO, Jon...
What is on the minds of social business experts as we head toward 2014? We asked a dozen of our favorite guest contributors to...
Building a personal brand is one of the pillars of your professional net worth. Done right, you bring value to your customers and prospects,...
I'm a great believer in making it easy for people to do you a favor. Recently our friend Shanelle Mullin at Evergage sent me...
If you make and sell blue cupcakes, at some point you will want to understand the role of the top blue cupcake "key influencers"...
Into the realm of the "syncopated evolution" of sales practices comes the concept of the "Challenger Sale." The recently-published book, The Challenger Sale by Matthew...
According to Gartner's new study, we can expect customer relationship management (CRM) spending to continue to rise. Why? Because from sea to — well,...
For a special summer treat as many head off to the beach, lake, or (in the case of our friend Jim Keenan — a...
It has always baffled me that companies have taken so long to grasp the opportunities presented by social media. There have been two camps:...
(click image for larger view) In the customer lifecycle, the prospective customer begins to become aware and to form a picture of your company —...
Social media is a popular topic at just about every company these days. Enterprise, SMB, and even very small companies understand that social media...
On April 3, we introduced you to Danny Brown and Sam Fiorella who are about to release a new book on the increasingly popular...
When IBM hired researchers to find our whether using social improved the success of their salespeople, this is what they found: The inside sales team...
2012 will be remembered as the year social influence scoring became a mainstream conversation among marketers and public relations professionals. It will also be...
Diamond Candles is an e-commerce company located in Durham, North Carolina. The company makes 100% all-natural soy candles with a surprise ring hidden within...
A Public Declaration that the Customer Belongs in the Boardroom The role of Chief Customer Officer is relatively new, an outgrowth of the increasing power...
Ah, the little gift (also known as a lagniappe) after purchase. The free oatmeal cookie after your meal at the Red Eye Grille in...