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Alyson Stone

Alyson Stone
Alyson Stone is Content Director for Pipeliner CRM, a sales pipeline management tool built by salespeople for salespeople.

6 Ways the Salesperson Can Optimize Customer Engagement

Customer engagement is not about sending out the most emails in one day. Productivity is important, but overload may lead recipients to “emotionally unsubscribe.” As...

“Just the Facts”: Why You Absolutely Need CRM

We gathered some important new information from recent studies and reports about CRM present and future, CRM ROI, and the resurgence of emotional marketing,...

Take Sales Initiative: Understanding Trigger Events

You know one of the words universally associated with success that we don’t hear enough? Initiative. Merriam-Webster likes to describe this word, firstly (and...

Sales Foundry’s Kurt Shaver Interviews Nimble CEO Jon Ferrara

For Kurt Shaver of The Sales Foundry, Nimble has quickly established itself as his favorite Social Relationship Manager. Recently he interviewed our CEO, Jon...

A Dozen Social Business Pros Offer Suggestions for the Year Ahead

What is on the minds of social business experts as we head toward 2014? We asked a dozen of our favorite guest contributors to...

5 Tenets of Building Your Personal Brand

Building a personal brand is one of the pillars of your professional net worth. Done right, you bring value to your customers and prospects,...

Click To Tweet: This Little App Makes It Easy for You to Get the Word Out

I'm a great believer in making it easy for people to do you a favor. Recently our friend Shanelle Mullin at Evergage sent me...

Building and Managing Relationships with Key Influencers

If you make and sell blue cupcakes, at some point you will want to understand the role of the top blue cupcake "key influencers"...

Rock “The Challenger Sale” Like Tarzan, King of the Jungle

Into the realm of the "syncopated evolution" of sales practices comes the concept of the "Challenger Sale." The recently-published book, The Challenger Sale by Matthew...

Gartner Says: CRM Is at the Beginning of a Tremendous Growth Decade!

According to Gartner's new study, we can expect customer relationship management (CRM) spending to continue to rise. Why? Because from sea to — well,...

What Are the Experts Reading This Summer?

For a special summer treat as many head off to the beach, lake, or (in the case of our friend Jim Keenan — a...

The Social Employee by Cheryl and Mark Burgess

It has always baffled me that companies have taken so long to grasp the opportunities presented by social media. There have been two camps:...

The Customer Lifecycle Part 1: The Prospective Customer

(click image for larger view) In the customer lifecycle, the prospective customer begins to become aware and to form a picture of your company —...

Social Intelligence: 3 Reasons To Think Like the CIA

Social media is a popular topic at just about every company these days. Enterprise, SMB, and even very small companies understand that social media...

Influence Marketing Beyond Social Scoring – Part 2 of the Danny Brown and Sam Fiorella Interview

On April 3, we introduced you to Danny Brown and Sam Fiorella who are about to release a new book on the increasingly popular...

Quantifying the Value of Social: IBM’s Ed Brill [video]

When IBM hired researchers to find our whether using social improved the success of their salespeople, this is what they found: The inside sales team...

Influence Marketing Beyond Social Scoring – Part 1 of the Danny Brown and Sam Fiorella Interview

2012 will be remembered as the year social influence scoring became a mainstream conversation among marketers and public relations professionals. It will also be...

E-commerce on Facebook: What Works for Diamond Candles?

Diamond Candles is an e-commerce company located in Durham, North Carolina. The company makes 100% all-natural soy candles with a surprise ring hidden within...

The Newest C-Suite Role: Chief Customer Officer

A Public Declaration that the Customer Belongs in the Boardroom The role of Chief Customer Officer is relatively new, an outgrowth of the increasing power...

The Benefits of a Gift Before Purchase

Ah, the little gift (also known as a lagniappe) after purchase. The free oatmeal cookie after your meal at the Red Eye Grille in...

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