Ashwin Vairu

Concept > Ctrl + C > Ctrl + V = Success?

The world of competition tests the patience when it throws unprecedented challenges from time to time. Copycats are one of the biggest challenges faced...

What do most startups get wrong about Marketing?

Startups fail and don't understand the importance of Marketing. “They think that they don’t need it.” This blunder essentially originates from failing to understand what...

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