Ashwin Vairu

How Mobile App Technology is Affecting the Health and Fitness industry

The technological revolutions haven't spared any industry. And the healthcare segment is one such dimension. It is increasingly seeing a great transition towards health...

Concept > Ctrl + C > Ctrl + V = Success?

The world of competition tests the patience when it throws unprecedented challenges from time to time. Copycats are one of the biggest challenges faced...

What do most startups get wrong about Marketing?

Startups fail and don't understand the importance of Marketing. “They think that they don’t need it.” This blunder essentially originates from failing to understand what...

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