Ashwin Vairu

Why is App Redesigning Essential and How to Approach It

As the trends keep on changing, the user experience also goes for a spin. With new trends, new challenges also surface to keep the customer base satisfied. Apart from that, an app needs to constantly align itself with the goals of both the users...

How Mobile Apps Are Transforming the Banking Sector

The banking sector has seen a significant transformation since its inception. The days of standing in long queues even for a simple money transfer are a thing of the past. Now users can do net banking, pay utility bills, check account statements all through mobile…

How Mobile App Technology is Affecting the Health and Fitness industry

The technological revolutions haven't spared any industry. And the healthcare segment is one such dimension. It is increasingly seeing a great transition towards health and fitness mobile apps. Healthcare mobile app development has many advantageous features. And through these features, medical supplies, patient and...

Concept > Ctrl + C > Ctrl + V = Success?

The world of competition tests the patience when it throws unprecedented challenges from time to time. Copycats are one of the biggest challenges faced by businesses today. A lot of sweat, and blood goes into the years to develop a strong foundation of a...

What do most startups get wrong about Marketing?

Startups fail and don't understand the importance of Marketing. “They think that they don’t need it.” This blunder essentially originates from failing to understand what marketing is. Marketing is deemed to inform the world concerning your business, despite that no one realises what marketing actually...

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