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Adele Revella

Adele Revella
Adele Revella is CEO and Founder of Buyer Persona Institute and author of the book, Buyer Personas: How to Gain Insight into your Customer's Expectations, Align Your Marketing Strategies, and Win More Business (Wiley, March 2015).

Buyer Personas: The Marketing Mantra You Must Get Right

The marketer’s need to understand the market is hardly new. But the depth of insight required is increasing exponentially as technological advances demand that...

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