Text messaging in business is often thought of as purely transactional. It’s commonly used for password verification, appointment reminders, package delivery updates, service appointment arrival times, coupons and promotional offers—all of them transac...
As our ability to collect data grows, so do the different ways we can measure content performance. With that said, what I see most is that B2B marketers tend to stick to traditional vanity metrics rather than doing the work to rethink what we’re m...
The intent to expand content marketing strategy and tactics is in every B2B marketing survey. B2B marketers plan to create more content, spend more on content marketing, increase the number of channels for content distribution, and add more technology ...
Our annual spring promo has been a big success this year. Make sure you buy your Online Courses before June 30th to take advantage of huge savings: 50% off Online Course Bundles or 30% off Individual Online Courses. Hurry, promo ends soon!
Chris Brown and Dr. Linden Brown, authors of The Customer Culture Imperative, will be interviewed by Lynn Hunsaker on the Customer-Centered Management talk show to share advice on engaging your whole organization in customer-centric decision-making that stimulates customers' engagement with your brand for revenue growth.
The quality of a customer care strategy can make or break a company. Simply resolving a customer service issue or complaint is no longer enough, there is always room for improvement. Download this ebook to learn the 4 steps that address the major points you need to consider when building a customer care roadmap.
A game-changer for your personal growth and for your impact on corporate growth: solutions to Marketing & CX pro's everyday challenges, interactive discovery in do-it-yourself mode or engaging with others, customized learning path customized, easy to pop into throughout your day, rapidly absorb immersive and actionable experiences to apply same-day.
To manage customer interactions, companies started with call centers, then evolved to multi-channel contact centers. Next: The CX Center! This webinar will explore the strategies and technologies required to deliver truly differentiated experiences, using customer listening, agent assistance, and self-service powered by artificial intelligence (AI).