Text messaging in business is often thought of as purely transactional. It’s commonly used for password verification, appointment reminders, package delivery updates, service appointment arrival times, coupons and promotional offers—all of them transac...
As our ability to collect data grows, so do the different ways we can measure content performance. With that said, what I see most is that B2B marketers tend to stick to traditional vanity metrics rather than doing the work to rethink what we’re m...
The intent to expand content marketing strategy and tactics is in every B2B marketing survey. B2B marketers plan to create more content, spend more on content marketing, increase the number of channels for content distribution, and add more technology ...
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To manage customer interactions, companies started with call centers, then evolved to multi-channel contact centers. Next: The CX Center! Explore the strategies and technologies required to deliver truly differentiated experiences, using customer listening, agent assistance, and self-service powered by artificial intelligence (AI).
Customers expect an effortless, connected experience. Business leaders want to see a return from CX investments. The solution: Start with customer service! Learn how successfully optimizing and connecting service processes to provide a superior customer experience can be the foundation for continued CX momentum and executive support.
Big news coming from CX University: now offering affordable subscription plans for Customer and Patient Experience Online Courses. Pay per month, quarter, or year for convenient and comprehensive online professional development.
Experience the power of Leaders Learning From Leaders and get answers to your burning CX challenges and questions, from the brightest senior level executives in the industry. Speakers from Microsoft, LinkedIn, Upwork, Chick-fil-A and more! As well as an exclusive tour of the Porsche Experience Center Los Angeles.