Adam Ramshaw
Adam Ramshaw
Adam Ramshaw has been helping companies to improve their Net Promoter® and Customer Feedback systems for more than 20 years. He is on a mission to stamp out ineffective processes and bad surveys.
Cross-Selling: the why and how for successful companies
When casting around for ways to increase sales there are really only two options you can take: find new customers or sell more to...
Life Time Value for “Do Leaders”
We prefer to use the concept of a 3 x 3 ‘Value Map’ to guide our marketing strategy and execution, as we discussed in...
Building a business in New York
Just a bit of a backgrounder before I jump straight in here. 7 years ago I co-founded Genroe and for the most part we...
Looking for higher Marketing ROI? Dig where the gold is.
We rarely have to argue with a client when we sagely advise them to ‘align marketing investment with current and potential customer value’. Nobody...
Welcome to the Genroe1to1 Blog
Hi and welcome to Genroe1to1 the blog outpost for Genroe. With headquarters in Sydney Australia and offices in New York, Genroe has been a...
Will CEM Grow Up Big and Strong (Like Its Rich Cousin CRM)?
In the last year, CEM has started to get more profile, but it is still just a good idea emerging into an area of...
Are You Matching Your Retention Strategies With the Customer Life Cycle?
When your customer hasn't charged anything on his credit card for several billing cycles, what's the best strategy for keeping him from finally walking...