Adam Ramshaw

Cross-Selling: the why and how for successful companies

When casting around for ways to increase sales there are really only two options you can take: find new customers or sell more to the existing customers.  Of these two the second, sell more to existing customers, is often the easiest and the one...

Life Time Value for “Do Leaders”

We prefer to use the concept of a 3 x 3 ‘Value Map’ to guide our marketing strategy and execution, as we discussed in this previous post on customer value . The concept of ‘captured customer value’ is pretty straightforward for most clients, but the...

Building a business in New York

Just a bit of a backgrounder before I jump straight in here. 7 years ago I co-founded Genroe and for the most part we focused our work on Australia and Asia. However, at the start of 2009 we were invited to present at an...

Looking for higher Marketing ROI? Dig where the gold is.

We rarely have to argue with a client when we sagely advise them to ‘align marketing investment with current and potential customer value’. Nobody wants to squander budget on customers that have little interest in what we have to sell or do not have...

Welcome to the Genroe1to1 Blog

Hi and welcome to Genroe1to1 the blog outpost for Genroe. With headquarters in Sydney Australia and offices in New York, Genroe has been a driving force in helping companies better understand their customers and generate more value from them since 2002. Our focus is...

Will CEM Grow Up Big and Strong (Like Its Rich Cousin CRM)?

In the last year, CEM has started to get more profile, but it is still just a good idea emerging into an area of marketing thought currently dominated by CRM. A quick check on Google elicits approximately 250 times more listings for CRM as...

Are You Matching Your Retention Strategies With the Customer Life Cycle?

When your customer hasn't charged anything on his credit card for several billing cycles, what's the best strategy for keeping him from finally walking out the door? What about the woman who was just approved for your card? Do you apply the same principles...

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