Adam Ramshaw has been helping companies to improve their Net Promoter® and Customer Feedback systems for more than 20 years. He is on a mission to stamp out ineffective processes and bad surveys.
Following on from a recent posting Consumer Research: Poor research approaches give poor answers, I’m starting an occasional posting series looking at surveys (mostly...
On-line customer advisory panels are a relatively new feature in the market research business. Often these panels are created by dedicated market research companies...
Guest post by Tim Tyler Transactional Net Promoter Score (NPS), where you ask customers to indicate their willingness to recommend your processes rather than their...
The number and range of customer feedback surveys being undertaken by organizations wanting to understand how their customer’s feel about the organization and its...
When trying to drive improvements in your customer experience one key is understanding exactly what drives change in the customer’s perception of their experience....