Annie Reiss

The Future of Technical Sales: An Interview with SE Expert John Care

With Gartner recently predicting that global IT spending will reach $3.8 trillion in 2019, organization’s sales engineers (SE) are becoming increasingly critical for software product success. However, thanks to the advances in tech and automation, technical sales has drastically evolved over the past few...

Lasting Results: Five Tips for Building a Strong Customer Success Team

There’s a difference between customer service and customer success. Service is about reacting to an inbound problem from a customer; it’s most often an immediate support function meant to resolve a specific issue. Customer success, on the other hand, is about leveraging such “touches”...

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