Andrew (Andy) Rudin is Managing Principal of CONTRARY DOMINO, and faculty at George Mason University's School of Engineering and Information Technology. Andy provides comprehensive services to companies for sales governance, risk management, and compliance (GRC). Andy has a BS in marketing and an MS in information technology, both from the University of Virginia. In 2018, he was recognized as a Hall of Fame author on CustomerThink.
A business scam begins with collision of circumstances. A scheming opportunist crosses paths with a person prone to deception. The extension of trust sparks ignition.…
I don’t usually blog about my bad buying experiences, but occasionally there’s a debacle that oozes horrible from every pore. When that happens, I take…
Michael Shermer, founder of the Skeptics Society, doesn’t suffer fools. He questions assertions that others accept as fact. He challenges claims of “scientifically proven”...
Compared to other professions, are salespeople disproportionately prone to lying? To reveal the answer, I searched online for most dishonest professions, and was rewarded...
The company Ashley Madison offers an audacious capability: extramarital affairs. “Ashley Madison is the most famous name in infidelity and married dating,” proclaimed the...
“If advances in technology during the industrial revolution swung the balance of power toward the corporation, those of the digital revolution have swung it...
If you grab your favorite marketing book and boil away process diagrams, statistics, and literary fluff, just two words will remain: create value. Easy-sounding...
What’s the difference between aggressive marketing and a sales scam? The aftermath of the 2017 Fyre Festival explores this question, and lawyers are debating the...
Somewhere, a manager just ordered an employee to take a questionable action. To do something immoral or stupid. Something that causes harm to customers....
Back in the ‘90’s, Robert, a project manager at a systems integrator, asked me for some technical guidance about automated identification. “I want to...