Andrew (Andy) Rudin is Managing Principal of CONTRARY DOMINO, and faculty at George Mason University's School of Engineering and Information Technology. Andy provides comprehensive services to companies for sales governance, risk management, and compliance (GRC). Andy has a BS in marketing and an MS in information technology, both from the University of Virginia. In 2018, he was recognized as a Hall of Fame author on CustomerThink.
In the undergraduate IT courses I teach, my students examine written project management communications, including scope statements, business cases, retrospectives, recommendations, and situation analyses....
We’re better off applauding customer obsession for its marketing impact, acknowledging that operationally, we’re probably not as obsessed as we think we are, and that…
“Never knock the competition!” The admonishment emerged in the early stone age, and it has enjoyed a long life, immune to skepticism and philosophical challenge.…
“Nothing happens until you sell somebody something.” When salespeople gathered in offices, this Zig Ziglar quote adorned the walls. A nearly identical aphorism is attributed…
Stretch goals are “deliberately challenging or ambitious aims or objectives.” Known colloquially as BHAG’s – Big Hairy Audacious Goals – they are ubiquitous in revenue…
In the 1980’s, I demonstrated my company’s accounting software to a prospective buyer, the CEO of a large lumber and plywood wholesaler in Virginia. A…
Which risk poses the greatest threat to a company’s market value – Pandemics and natural disasters? Terrorism? Product defects? Patent infringement? Theft of intellectual property?…
The South Carolina Department of Consumer Affairs reports that in 2019, more than 50% of its complaints about solar energy companies involve deceptive sales...
In business, we exhort ourselves to achieve dreams. “Client interests come first!” and “We are committed to full and fair disclosure!” These are dreams because...