Andrew Greenyer

The Importance of Quality Control: How Good Is Your Data?

Most manufacturers would never think of eliminating the quality control function from their production processes. Without quality control, the number of defective products that must be reworked, scrapped or returned would dramatically increase. Almost all consulting/service organizations monitor the quality of the services they...

As Marketing Measuring Increases, Expectations Evolve

The last 15 years have seen enormous strides made toward greater marketing measurability. But consumer protection laws and changes in company's needs have altered expectations for return on investment. A few years ago, database analysis was mistakenly seen as a substitute for market research,...

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