Anand Srinivasan

Why Marketing And Customer Service Need To Be Synonymous

Good customer service is great marketing because it captures word of mouth buzz and spreads it around. By building on customers who have already...

How to Use Real-Time Customer Engagement to Increase Conversions

There are several factors that can make or break your website’s ability to convert visitors into customers. One study found that nearly a quarter...

How To Monitor Brand Reputation When You Have Millions Of Customers

Bad press can come from anywhere and with very little notice. In July 2014, a Chinese TV news channel broadcast a video of expired...

4 Customer Acquisition Challenges That You May Have Overlooked

Customer acquisition is a hot topic in every marketing meeting. Challenges here range from questions like how much budget to acquire customers, to tracking...

How To Get Your Customers To Say ‘Yes’

You have targeted the right demographic, promoted the right product and got your visitors to express interest in the product. Yet, there can still...

Can SEO Impact How Customers Perceive Your Brand?

At the outset, SEO or Search Engine Optimization has nothing to do with customers directly. The techniques and strategies used in SEO are primarily...

How To Build Customer Trust Through Content Marketing

As an online marketer, you are likely to be looking at different strategies like SEO, PPC, social media and content marketing to reach out...

What Customers Don’t Want To See From Your Marketing Campaigns

Marketers often go to great lengths in order to create visibility for their business. In 2002, Vodafone was forced to pay nearly A$30,000 in...

4 Things That Can Go Wrong With Content Marketing

Content marketing is without doubt one of the most sustainable ways to build engagement and conversions. But not all content is made equal. According...

How To Automate Customer Experience Marketing

Customer experience is all about engaging your customers and providing them the assurance that you are with them at each stage of the customer...

Top 5 Landing Page Creators To Reach Out To Customers

A typical customer lifecycle goes like this – prospective customer is exposed to a sales or marketing message, expresses interest, participates in negotiations until...

Getting Your Reps To Provide The Best Customer Service Experience

On an average, businesses replace nearly 26 percent of front-line customer service representatives each year. There is a reason why call centers are among...

Top 5 Email Marketing Tools To Reach Out To Customers

Email marketing is among the most powerful of marketing techniques. It offers a way for businesses to reach out to past customers as well...

Driving Employee Engagement To Improve Customer Satisfaction

Who owns customer satisfaction? In an overwhelming majority of businesses, it is the marketing department that drives the customer acquisition and support strategies. However,...

How To Improve Customer Experience With Automation

The past decade has seen the launch of a flurry of start-ups that have helped businesses avoid paperwork and instead rely on faster cloud-based...

How To Deal With Difficult Customers

Customer is king – no questions about that. But one has to agree that there are some customers who can be difficult to deal...

Are You Taking Care Of Your Repeat Customers?

Like every other business, you have spent months perfecting your content marketing strategy, SEO and Adwords. But no matter how hard you try, new...

Pitfalls To Avoid While Launching Your Customer Referral Program

Referral programs are a great way to bring new customers into your system. By incentivizing third party affiliates or your own customers to refer...

4 Points To Keep In Mind While Onboarding A New Customer

Onboarding is a critical part of any successful sales process. When a customer buys a product or service from you, they are merely validating...

Four Applications in Enterprise Software That Improve Customer Experience

Regardless of the size of your business or organization, your ultimate goal is to give your customers a positive experience and a great product....

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