Customer acquisition is a hot topic in every marketing meeting. Challenges here range from questions like how much budget to acquire customers, to tracking...
Content marketing is without doubt one of the most sustainable ways to build engagement and conversions. But not all content is made equal. According...
A typical customer lifecycle goes like this – prospective customer is exposed to a sales or marketing message, expresses interest, participates in negotiations until...
On an average, businesses replace nearly 26 percent of front-line customer service representatives each year. There is a reason why call centers are among...
Who owns customer satisfaction? In an overwhelming majority of businesses, it is the marketing department that drives the customer acquisition and support strategies. However,...