Anand Srinivasan

Why Marketing And Customer Service Need To Be Synonymous

Good customer service is great marketing because it captures word of mouth buzz and spreads it around. By building on customers who have already had a positive experience, companies have the chance to create forward momentum, reaching a broader audience than they would otherwise....

How to Use Real-Time Customer Engagement to Increase Conversions

There are several factors that can make or break your website’s ability to convert visitors into customers. One study found that nearly a quarter of your visitors will bounce out if your site takes more than four seconds to load. Additional research found that...

How To Monitor Brand Reputation When You Have Millions Of Customers

Bad press can come from anywhere and with very little notice. In July 2014, a Chinese TV news channel broadcast a video of expired meat being processed at a local meat supplier’s factory. The news story turned viral after it was made known that...

4 Customer Acquisition Challenges That You May Have Overlooked

Customer acquisition is a hot topic in every marketing meeting. Challenges here range from questions like how much budget to acquire customers, to tracking precision, increasing ROI and enhancing the lifetime value of the customers. While a lot of these are marketing challenges at...

How To Get Your Customers To Say ‘Yes’

You have targeted the right demographic, promoted the right product and got your visitors to express interest in the product. Yet, there can still be many a slip between signing up a lead and actually making the purchase. One of the biggest challenges in...

Can SEO Impact How Customers Perceive Your Brand?

At the outset, SEO or Search Engine Optimization has nothing to do with customers directly. The techniques and strategies used in SEO are primarily aimed at growing the authority of your website which will in turn make it possible for Google to rank your...

How To Build Customer Trust Through Content Marketing

As an online marketer, you are likely to be looking at different strategies like SEO, PPC, social media and content marketing to reach out to customers. Each of these strategies have their pros and cons with respect to how soon you can see results...

What Customers Don’t Want To See From Your Marketing Campaigns

Marketers often go to great lengths in order to create visibility for their business. In 2002, Vodafone was forced to pay nearly A$30,000 in penalty after a horrible marketing gimmick where the company paid streakers to interrupt a rugby match between Australia and New...

4 Things That Can Go Wrong With Content Marketing

Content marketing is without doubt one of the most sustainable ways to build engagement and conversions. But not all content is made equal. According to a survey conducted by Fleishman Hillard, marketing content like coupons and promotions fetch higher value among consumers compared to...

How To Automate Customer Experience Marketing

Customer experience is all about engaging your customers and providing them the assurance that you are with them at each stage of the customer life cycle. This includes answering pre-sales questions, onboarding them after purchase and offering prompt technical support each time something goes...

Top 5 Landing Page Creators To Reach Out To Customers

A typical customer lifecycle goes like this – prospective customer is exposed to a sales or marketing message, expresses interest, participates in negotiations until the transaction happens. This is true with both online and offline marketing and the communication itself can happen either through...

Getting Your Reps To Provide The Best Customer Service Experience

On an average, businesses replace nearly 26 percent of front-line customer service representatives each year. There is a reason why call centers are among industries with the highest attrition rates. According to one study, morale among customer-facing employees in general is extremely low not...

Top 5 Email Marketing Tools To Reach Out To Customers

Email marketing is among the most powerful of marketing techniques. It offers a way for businesses to reach out to past customers as well as targeted prospects on a regular basis without being intrusive. Of course, this marketing channel is also prone to abuse...

Driving Employee Engagement To Improve Customer Satisfaction

Who owns customer satisfaction? In an overwhelming majority of businesses, it is the marketing department that drives the customer acquisition and support strategies. However, a number of recent studies show that Human Resources could have an important role to play as well. According to...

How To Improve Customer Experience With Automation

The past decade has seen the launch of a flurry of start-ups that have helped businesses avoid paperwork and instead rely on faster cloud-based solutions. According to a study published by the market research firm MarketsandMarkets, the next area of disruption is happening with...

How To Deal With Difficult Customers

Customer is king – no questions about that. But one has to agree that there are some customers who can be difficult to deal with. Regardless of whether you are a freelancer or a large business with hundreds or customers, you inevitably meet customers...

Are You Taking Care Of Your Repeat Customers?

Like every other business, you have spent months perfecting your content marketing strategy, SEO and Adwords. But no matter how hard you try, new customers you acquire using these marketing techniques are still not going to be as profitable as your repeat visitors. According...

Pitfalls To Avoid While Launching Your Customer Referral Program

Referral programs are a great way to bring new customers into your system. By incentivizing third party affiliates or your own customers to refer new people to your business, you can build an effective automated system that will bring a recurring stream of new...

4 Points To Keep In Mind While Onboarding A New Customer

Onboarding is a critical part of any successful sales process. When a customer buys a product or service from you, they are merely validating the need for your offering. Onboarding helps them understand how that need can be met through your product and goes...

Four Applications in Enterprise Software That Improve Customer Experience

Regardless of the size of your business or organization, your ultimate goal is to give your customers a positive experience and a great product. Without these two things, sales drop and your business can’t be profitable. Whether you are selling clothing at a small...

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