Traditional marketing strategies are evolving over time as more businesses adopt modern ways of reaching their customers much faster and efficiently through online channels....
Call centers provide customer service, but too often the customer isn’t the focus of operations. Some managers put more emphasis on measuring call volume...
Customers demand trust from businesses they transact with for various reasons. A financial institution, for example, has access to confidential customer information that they...
Customer engagement is a topic that is mostly popular in the online marketing circles. Among marketers of brick and mortar businesses, customer experience matters...
There is no doubt that having repeat customers is crucial to sustainability. New customer acquisition takes more time, money, and effort than keeping existing...