Anand Srinivasan

How To Customize Your Marketing Funnel For Millennials

Traditional marketing strategies are evolving over time as more businesses adopt modern ways of reaching their customers much faster and efficiently through online channels....

Running a Call Center With the Customer in Mind

Call centers provide customer service, but too often the customer isn’t the focus of operations. Some managers put more emphasis on measuring call volume...

Use The Examples Of Big Businesses To Learn How To Win Over Your Customers

As a small business owner, you have a lot going against you. You might think that those things can shut you down in a...

How To Use Cause Marketing To Engage With Customers

Businesses have a responsibility to give back to the society that they profit from. And this does not have to be entirely charitable either....

How To Train Your Staff To Be Better At Customer Service

Customer service is a science and it is possible to train your employees to offer better service to their customers. According to a study...

How T-Mobile Reinvented Customer Appreciation

For years now, multiple companies have been at the forefront of both technology as well as the myriads of ways they can utilize this...

Business Macro-Level Strategies That Improve Customer Satisfaction

Marketers are often caught up with tracking minor aspects of our product and marketing strategies that they lose out on the big picture. A/B...

4 Best Practices To Build Customer Trust

Customers demand trust from businesses they transact with for various reasons. A financial institution, for example, has access to confidential customer information that they...

3 Tips To Engage With Customers In A Brick And Mortar Store

Customer engagement is a topic that is mostly popular in the online marketing circles. Among marketers of brick and mortar businesses, customer experience matters...

4 Instances When You Should Not Work With A Customer

Customer is indeed king. But that may not necessarily hold true all times. As a business owner, each client comes with an opportunity cost....

How To Engage With Customers Who Are Not Sure What They Need

Henry Ford is quoted as once saying that if he had always listened to what his customers wanted, they would be working on faster...

4 Ways To Utilize Your Website as a Valuable Business Tool

The fact is that no customer thinks a business is legitimate anymore without a website. Even small businesses should have a basic website up...

How Company Culture Impacts Customer Experience

When used to improve male sexual performance, Viagra as a drug, has an effect size of r=.38. Now, I’m not asking you to understand...

How To Enable A Seamless Cross-Channel Customer Experience

User experience, or UX for short, is often misunderstood as something unique to online buying. That is not necessarily true. UX is part of...

How To Establish Customer Trust When You Are Just Launching Your Business

Establishing trustworthiness can be tricky when you have just launched. Customers you are reaching out to may not be ready to work with you...

Rethinking UX: Why Reducing Customer Effort is Key to Gaining Loyalty

There is no doubt that having repeat customers is crucial to sustainability. New customer acquisition takes more time, money, and effort than keeping existing...

How PR And Business Positioning Strategy Impacts Customer Loyalty

Public Relations has a vital role to play in shaping the marketing strategy of any business. Be it tackling negative news reports about your...

5 Cornerstones for Websites that Convert

If your business doesn’t have a website, tough luck. In a connected world, zero online presence means you don’t exist. A website has become...

How To Build Trust Through Third Party Customer Reviews

A study published a couple of years back by a marketing software company found that nearly 88% of customers trust online reviews as much...

How To Follow Up With Customers Without Appearing Desperate

Be it pre-sales or post-invoice, following up with a client can be hard and tricky. Too many follow-ups can make you look desperate. But...

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